Leadership Style (Sir Richard Branson)

Presented By: Birat Pant Dev Raj Paudel Natasha Shrestha

Prabesh Shrestha

Outline

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Introduction
Types of Leadership Style Leadership Style of Richard Branson

Conclusion

Introduction

S 4th richest citizen - Richard Charles Nicholas Branson

S Born in Blackheath, London (18 July 1950)

S Attended Stowe School until the age of sixteen S Poor academic performance as a student, but later discovered

his ability to connect with others

S He was knighted in 1999 for his services to entrepreneurship

How he began

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When he was 16 years old, he dropped out of school to move to London and launch Student Magazine, which did relatively more success. At 19 founded the Virgin mail order record company Success in selling mail order records 1970 , opening of a record shop than launched own record label, Virgin R ecords 1972 On May 25, 1973, the Richard Branson biography took on a whole new di mension with the release of Mike Oldfields the first release for Virgin Records, which quickly became a bestseller thr oughout England

His way to top

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Virgin launches Virgin Blue Virgin launches Virgin Galactic (2004. the 1st commercial space tourism business)

Virgin Megastore arrives in Japan Virgin Publishing(Virgin Books) isformed Virgin record sold to EMI Launch of Virgin Vodka and Cola Virgin Express an European low cost train is launched in Brussels

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Virgin Record goes international

virgin Atlantic Airways and Virgincargo are launched Virgin Group now includes record labels, retail outlets, exported music publishing, broadcasting, satellite television, and film and video distribution launched Virgin Airship & Balloon Company

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Virgin launches Virgin Health Bank

Virgin launches Virgin Media Virgin becomes the first commercial airline to fly a 747 on bio fuel as we demonstrated it in flight

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Virgin Mobile launches Virgins first Telecom Ventures

1980s

1990s

2000s

Contd

Name "Virgin" was suggested by one of Branson's early employees because they were all new at business
Was questioned in connection with the selling of records in Virgin stores that had been declared export stock Branson agreed to repay any unpaid tax and a fine In 1992, to keep his airline company afloat, Branson sold the Virgin label to EMI for 500 million He later formed V2 Records to re-enter the music business

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Non Business Life

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Branson is also known for his personal adventures

In 1986, smashed the world record for the fastest crossing of the Atlanticby using Virgin Atlantic Challenger In 1987/1991, crossed the Atlantic ocean in the Virgin Atlantic Flyer, which was the first and largest hot air balloon In 2004, set a record by crossing the English channel between Britain and France on an amphibious vessel

Leadership

S Leadership is "organizing a group of people to achieve a

common goal
S Leadership is the process of directing and influencing the task-

related activities of group members

Leadership Style

As per Kurt Lewin and a group of researchers

S Authoritarian or autocratic: I want both of you to. . .
S Participative or democratic: Let's work together to solve this.

..
S Participative or democratic: Let's work together to solve this.

..

Other general leadership styles are:

S Bureaucratic leadership

S Charismatic leadership
S Democratic leadership or participative leadership S Laissez-faire leadership S People-oriented leadership or relations-oriented leadership S Servant leadership

Contd

S Task-Oriented leadership

S Transactional leadership
S Transformational leadership

Trends in Virgin Empire

S Survival through adversity and setbacks

S Tremendous self-belief and determination to succeed

S Build a team not like him but who complemented his areas of

weakness
S Sense of ethics and moral responsibility to his staff
S Loyalty to people as well as ruthlessness and tough negotiation

stance

Leadership Style of Sir Richard Branson

S Own unique leadership style, influenced by his personal

style and personality.

S Help people to achieve things they did not know they

were capable; act a catalyst for others success

S Became who he needs to be depending on the situation.

Contd

S Selection of top management team, something he was

prepared to change as the context and needs of business changed

S Approach to risk and contingency S Dominant style and ultimate autonomy in decision making, but

also bring his team along with him.

S Choosing the path of attracting unknown artists to Virgin label

Contd

S Earn leadership from those you lead S Transformation approach best summarize the style of Sir

Richard Branson
S His flexibility and success in adapting to changing organization

cultures
S Charismatic and personal approach
S Ex: He gave his personal phone number and encourage them

to give their ideas and suggestion for improvement directly

Contd

S Influencer and ability to create a common purpose

among followers
S Dogged determination to reach his goal, regardless of

any obstacles

Challenges/Emerging Trends for Leaders

S Thinking Globally

S Managing Cross-cultural Diversity

S Developing Technological Savvy S Developing Alliances and Partnerships S Sharing Leaderships

Success Mantras for Sir Richard Branson

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Innovation Organizational Behavior Goal Settings Managing Negative Behaviors in Workplace Work Teams Motivation Conflict management