Beruflich Dokumente
Kultur Dokumente
Study concentration & level What experience you have with SMM What you would like to get out of this course
10% Presentation
5 Jing video of campaign: all SM, all ads, analytics, impact
Needed Tools
http://www.TechSmith.com/Jing
Demonstration http://www.1stwebdesigner.com/freebies/freescreencasting-tools-video-tutorials/
Needed items
Create Gmail address to use in course Download Jing http://www.TechSmith.com/Jing Create Dropbox account http://bit.ly/hJ4iYK Create Facebook ads facebook.com/ads/create Create LinkedIn ads linkedin.com/ads/home
Project Requirements
5 minute Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics. Detailed requirements for each medium provided on the next 12 slides
Project Requirements
Blog:
2 posts (150 words each) 2 comments (50 words each) Links (with images) to Facebook Page & LinkedIn Allow for sharing of comments Required widgets: Twitter, Tags, Blogroll/Links, Pages Optional widgets (at least 2 from): Calendar, Search, Polls, Blog Stats, Box.net, Akismet, Top Rated, or others) Report analytics of your blog (e.g. comments)
Project Requirements
Blog
Topics relevant to class discussion, syllabus, readings Each post should link to relevant resources online Evaluated on quality of engagement, fit with themes of course, clarity of expression, cultivation of community through regular activity Each blog post must include IESEGSMM tag
Example Blog
Project Requirements
Create a Twitter account
Complete Profile Follow your classmates (by finding them on my IESEGSMM list) Create 2 public & 1 private lists Add at least 3 tweeps in each list (e.g. IESEG, MKTG, Competition) Tweet about your new Twitter account with #IESEGsmm and your own registered hashtag included
Project Requirements
Twitter:
24 tweets (all with #IESEGsmm): 8 Original content 8 RTs 8 Mentions (@) 3 shortened URLs (Bit.ly) to Facebook Page, LinkedIn Profile Blog
Example Twitter
Project Requirements
LinkedIn
100% Complete Profile Joined Group IESEG Social Media Marketing Tweet 1x after above steps with #in in tweet (to post on LinkedIn status) Discussion: Total of 2 answers/questions 2 Ads
Project Requirements
Facebook
Create a Profile Create a Page Invite friends, Post on wall, Create Event & Promote, Track & Update) Create 2 Ads (Create photo(s) and text)
Project Requirements
Analytics
Report your Klout score
Speak to your recommendation to increase Klout