A online marketing perspective

Nitish Tiwary Salony Swarn Ankita Gaurav Saini Ritika Susheel Neelam Kanwar Inderpreet Singh Jitendar Kumar -

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India has over 100 million internet users Government is targeting 175 million broadband users by 2014 One of the most effective ways to advertise on the Internet. Social media is more beneficial for reaching new customers and increasing the client base

Company Service Clients

: AdGuru Advertising Pvt. ltd : Email and Social advertising : All the customer oriented business firms. No. of Promoters: 9 Target market : Chandigarh, Himachal and Punjab region

Vision To become a world leader in Social media and email advertising by bringing advertiser and customer on one platform. Mission To get inclined towards more creative front of advertisement by including customer in the advertising media.

Search engine marketing is the process of ensuring our website ranks prominently within search engine listings when a topic relevant to the content on our website is looked up on a search engine. There are two parts of the search engine marketing I. Organic / Natural Listing Search Engine Optimization Free Directory Listing II. Paid Listing - Pay for Performance Paid Submission Pay Per Click PPC Advertising

Cost per impression For example, suppose an ad campaign pays Rs 50 CPM. We would earn one tenth of Rs 50 each time a user views the ad for total of Rs50 after a thousand View

Currently, Rs 50 CPM is actually a pretty good rate for banner ads, and on a busy site we will likely end up using ads that pay less to fill your inventory. Other ad formats, such as skyscrapers, pop-unders, and pop-ups, should pay higher rates

Social Media Optimization Social media is probably the biggest change after the Industrial revolution and has taken the world by surprise. It is created by the people for the people. Nowadays everyone, in some way or the other, is a part of social media and brands have taken it very seriously too.

Direct contact with audience :almost like face-to-face Allows for conversations :deeper engagement and relationship building with audience) Somewhat more measurable than other traditional channels e.g. Url shortening / Web Analytics / Twitter Apps that tell you about followers/activity/ level of engagement, Facebook & You Tube Insights, etc)

Leverage of reaching more and more people with less effort thanks to technology (i.e. spreading the word). Cost-effective in the sense most of the platforms are free. They just demand time. It is a channel in continuous change and improvement Human factor: Your brand becomes more HUMAN (i.e there are REAL PEOPLE behind your Twitter, Bebo, LinkedIn, Facebook account) Build strong, long term relationships through online social networking, at a faster pace than just relying on traditional face-to-face networking

Effort vs results: Even if it is more measurable than other channels, it is difficult (especially for small business operations) to balance the effort put on social media against the results obtained. Very personal: To ensure you get the best out of social media as a channel, these efforts should handled by individuals who understand the company.

Ever-changing environment: Because the channel is in continuous change/improvement, this means that we will have to adapt effectively and promptly. Consistency: Engaging with our audience at a direct level means more efforts in terms of keeping a consistent message/ corporate image . Making up for mistakes: The time-frame to correct errors that affect our audience is less. Because we are heavily exposed, our company has to take action more promptly.

Creating/joining online presence on sites where the company currently doesnt exist New target or niche markets that are untapped: students, the public Promotions, news, events that can be offered through social media platforms penetration into a new geographical market

Competitor is going after the same space or same audience with similar campaign. TV ads, print ads are matter of concern for us.