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Famous Dum Biryani Feb 1999

Nerul Sector 9

TEAM MEMBERS
ABHISHEK MISHRA

NIKHIL VYAS
SURAJ GAUTAM JOSHI NIMIT SINGH MAYUR ZEESHAN DISHANT

Target Market/Problem
College Student, University.

Local Resident.
Tourism. Lack of Ambiances. Service Hygienic Limited to only one cuisine

Solution
Grow brand awareness through proper advertising. Improve Service

Clean and Hygienic Food Should be Served.


Go for a variety serving different cuisine

Value Proposition
Large Market share could be achieved by brand

awareness.
High Sales could be achieved

Secret Sauce
Known for its delicious Taste across Navi Mumbai Brand awareness in local area serving only on Awadh

Cuisine Food.

Marketing & Sales


Unification of sales using low margin, high volume Newspaper promotion Giving special discount on group,Festivals

Business Model
Revenue
Per Pax Size of Order

Cost of sales
Free home Delivery. Marketing. Direct Selling.

Cost of goods
Perishable food products, labor, capital & overheads

Competition
Restaurant
Started

Cuisine

Dolphin Restaurant

2004

Indian Cuisine

Ahmeed Bhais Inn

2000

Punjabi and Awadhi

Team
Founder Rashid Khan

Founded FAMOUS DUM BIRYANI Restaurant in 1999.


Rafik Khan

- Managing the restaurant

To Be Hired

Restaurant Manager Staff.


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Financial Projections
Revenue Streams Paxs Sold Sales (in '000) Parts TOTAL (in '000) Expenses Headcount Development Sales/Marketing Operations G&A Total Q103 3 1 1 0 5 Q203 6 2 1 1 10 $250 $150 $0 $10 $10 Q303 8 2 3 1 14 $350 $150 $6 $10 $10 2009 1,500 1,125 200 1,325 2010 2,000 4,000 300 4,300 2011 3,000 6,000 500 6,500

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Expenses ($ in '000) Infrastructure 0 People T&E This sheet has bogus numbers and are indicative only Capital Morpheus Venture Sales/Marketing Cost Partners

Status & Timeline


Q4-01 Q1-02 Q2-02 Q3-02 Q4-02

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04

05

06

Prototype Motor engine

Build Workshop

Road test

Hire country manager Expand to Canada Launch Model B 4 cars/day

Moving Assembly 7 cars/day Model F

Bank Loan Prototype Model A

Test run Start workshop

Launch Model A 3 cars/day

Launch Model C&K 4 cars/day

Employee count

15

18

22

26

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Q&A
Indus at
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