Vision

People like power & responsibility People had to be inspired, not instructed People can be included to solve all problems Outsiders are as important as insiders Informality changes the mindset of people

Mission
Our mission is to add vitality to life. They meet everyday needs for hygiene and personal care which helps to feel people good.

Market Scenario
90% people suffer from dental problems People in India uses traditional products to clean their teeth 80% consumers are loyal to their brand 60% consumers were willing to change their brand if it offered added values 300 gms Is an average consumption per household per month Per capita tooth paste consumption stands at 82 gms.

Research Work
Indian oral care industry is about 3.5 million Colgate and HUL are the main players Other players include Dabur and Anchor contributes 15%20% of the total market

Competitors

Situational Analysis
Audience

Demographics
Behavioral Characteristics USP Brand Name

Product
Description

USP
Features Usage

** Each 85ml pack consists of:-

Product Content
Sr. No. Name 1. Thymol I.P 2. 3. 4. 5. 6. Eucalypton PCx Menthol I.P Ethanol (95%)I.P PEELU!!! extract Syzygium Auromaticun Qty. 0.06% 0.09% 0.04% 21.6% 2.5% 0.05ml

7.
8.

Calcium carbonate
Flavors

1.5ml
1.80ml

Price
Particulars Ingredients Cost (Rs.) 11

Bottle Labor
Promotion Camp expenses Transportation TOTAL COST PER BOTTLE (+) profit and reserves Selling price (mrp.)

5 3.5
10 1 4 34.5 15.5 50.00

Price

Particulars Turnover (-)Interest

Amount (Rs.) 60,00,000 5,75,000

(-)Fixed Cost
(-)Working Capital (-)Tax PROFIT FOR 1 YEAR

2,60,000
17,60,000 16,20,000 17,85,000

Place
General Stores Grocery Stores Departmental Stores

Medical Stores
Retail Stores Shopping Malls

Promotion
SUB-URBAN WALL PAINTINGS DEMO VANS RADIO AND T.V PAMPHLETS & POSTERS DENTAL CAMPS FREE SAMPLES URBAN MULTIMEDIA ADVERTISING FREE SAMPLES HOARDINGS DISCOUNT OFFERS CONTESTS DIRECT MARKETING HOUSEHOLD JOURNALS

Other Activities
2% of the total sale of the company will be used for organizing free dental camps.

Our distributors will be provided with PEELU!!! bins where consumers can dump their empty PEELU!!! bottles

SWOT Analysis
Strengths USP Pricing Promotion Variants Comfort Eco-friendly

SWOT Analysis
Weakness Newly Launch Economies of scale Usage

SWOT Analysis
Opportunities Business expansion

SWOT Analysis
Threats Consumer behavior Competitors Inflation reduce profit

Conclusion
Customer will be delighted due to high perceived value for the Product. The USP of Product will attract new unexplored Market. It will keep the competitors at Bay with innovation and new formula. Thus on the whole the above measures will enhance product value and use of new media will serve the purpose of branding, promotion and selling the product.

Efforts ByRahul Sheth Pravin Sharma Darshan Shah Ajay Rathod Abhinay Pokharna Bhupendra Gupta Chetan Gala 103 102 94 91 88 77 73