Group members

AKSHAY SHINDE AKSHAY CHAVAN SAGAR SAWALKAR SUSHMA MOURYA NEHA JAISWAL SURESH JAIN AZAR MANIYAR

AIDA MODEL

A Awareness/Attract/Atention
What sparks attention is usually by its unique design, pricing, and marketing. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.

I Interest
A consumer will want to know more about the product/service, its functions and features. You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail?

D - Desire
After comparing the pros and cons of the product/service and cross referencing with multiple sources The main way of doing this is by appealing to their personal needs and wants.

A- Action
Desire triggers action, and the consumer will buy it when the product/service can fulfill his/her desire.

THANK YOU