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The ANSWER
More or less NO
Business Research is a TOOL for better decision making at the disposal of the manager
My PROBLEMO..
Should I launch this in India?
Management Problem
Research Problem
Descriptive research
Who?
How much?
What?
When?
Where?
Causal Research
Experimental research is best for gathering causal informationcause-andeffect relationships IVs, DVs, treatment and measurement
Sampling plan
Research instruments FINAL AHA!!!
Research approaches
Research approaches
Ethnographical research - Being WITH and Being LIKE - Participative way of life
Research approaches
Survey research is best for descriptive informationknowledge, attitudes, preferences, and buying behavior
Research approaches
Experimental research
Contact methods
Sampling
Sample is a
Sampling Plan
Who is to be surveyed? How many people should be surveyed? How should the people be chosen?
Sampling plan
Probability Sample Simple random sample Every member of the population has a known and equal chance of selection
The population is divided into mutually exclusive groups and random samples are drawn from each group
The population is divided into mutually exclusive clusters (such as blocks) and the researcher draws a sample of groups to interview
The researcher selects the easiest population members The researcher uses his/her educated guess (judgment) to select population members
Asking respondent for reference of another person who possess the similar trait or belongs to similar group
FINAL AHA!!!
What is MR
Marketing Research comprises defining and recording problems, formulating hypothesis, collecting, organising and evaluating data; making deductions and reaching conclusions. Clifford Woody
Thank You!!