TeacherJames

Jerry Damon Chang, Founder

Andrew Wilson, ND B.Arch 2003,
VP Investor Relations
Mission Critical Problem &
Solution
Problem: Low Quality Education
1. * Corporate Clients in Asia can’t find 1400
Expert English teachers in their
Professional field 1200

Population in Millions
Solution: Expert English Teaching 1000
2. * Provide Online Teachers working
specifically in their field to teach over 800
the Internet. China
* Create Recorded Packages for 600 US
Professional Tutoring
400
Method: e-English Classroom 200
3. * Patented Digital Samba Web
Interface 0
Overall Online
* Allows Word, Excel, PPT, Flash and Population Population
JPEG on interactive whiteboard
* Every lesson recorded for review  From ‘06 to ‘07, China’s online
* Screenshare option to show population grew 53% to 210 mill.
Teacher’s computer monitor projected to be 500 mill. by ‘10.
 Business Model: Monetizing Technology &
Content
IDENTIFY Customer: IDENTIFY Customer:
Corporate Clients Individual Consumer
Need Ongoing Teaching Need Expert Recordings

Specialty Teachers
Create Professional Recordings
Streamed from web server

Sales use Recordings as Individual Customers

1. $Revenues =
Demo for Teacher Purchase Recordings
to Corporate Clients View on Platform
Technology / Content
Creates 5
revenue streams
$$$ = Revenues

Expert English Teaching 3. Ad Revenues from high traffic

For Corporate Client 4. Referral sales from partners
5. Referral services from partners
= 2. $Revenues
Leveraging Competitive Advantages
 Leveraging Competitive Advantages
 IP: Exclusive licensing agreement w/ Digital Samba classroom
 Located in Asia where corporate clients reside and critical need for
high level English Training
 “Corporate adoption of E-Learning systems is 35% CAGR”
 “Companies considering E-Learning is 70% CAGR”
- (Taiwan National Science & Technology Program office)

 Create Sustainable Advantages

 Own content created by teachers for a library of material (similar
online distributors or private tutors do not)
 Exclusivity with distribution partners such as brick & mortar prep
schools, distance learning companies, and other E-Learning sites

 Multiple Revenue Streams with our Technology

 Scaleable business model grows with content generation
 Low cost of scale due to large number of teachers (suppliers)
 TeacherJames Position in the
Learning Value Chain
Tier 2
Tier 1 Tier 3 Distributors: Distributors: Corporate
Content Distributors Online
Technology Suppliers Brick & Mortar Distance Learning Clients
Providers

Web Services Publishing Networking

TeacherJames

The Corporate Classroom

Berlitz
Web Services:
Online Classroom Textbook Publishing Wall Street University of
Web Design
DVD/CD Publishers Consumer facing Phoenix
Infrastructure eLearning Sites
Websites w/Teaching Materials
Schools &
Corporate Facing
Universities
Online Translation Services eLearning Sites Kojen
Individual Tutors
Other Brick
Social Networking &
Language Exchange & Mortar
Prep Schools
Online Discussion Boards
& Forums

TeacherJames represents a distribution outlet for Tier 1, 2, and 3 while providing significant value add for
online eLearning sites, brick & mortar, and distance learning distributors. Our business models provides
multiple revenue streams in a one stop shop that will be difficult to duplicate and costly to replace.
Go to Market Strategy
Extending E-Learning Market Size
Global E-Learning expected to reach $52.6 billion by 2010
Asia Corporate E-Learning CAGR 30% through 2010
(IDC, 2008)

 Extending Market Opportunity for existing providers

 1st Priority: Locking up exclusives with current brick & mortar schools to
service their existing customers with our technology
 Reaching regions of Mainland China not previously on Internet

 Penetrate the Market

 Engage sales Teams to Sign up Corporate Accounts
 Partner with distribution outlets: organizations, prep schools, corporate
associations

 Verify & Certify our Teachers

 Recruit teachers from graduate schools, substitute teachers, self employed
workers
 Work with associations like Cambridge ESOL program for known accreditation
for teachers
 Work with 3rd party services similar to Angie’s List Ratings for outside
certification of quality
Management Team &
Advisors
 Jerry Damon Chang, Founder
 MTV, Unit Production Manager “Meet the Bulldogs”
 Women’s Entertainment Network, Co-Producer “2005 Mrs. America
Pageant”
 Subtitled Films LLC, Founder & Executive Producer
 Macrovision Solutions Group, Program Manager, Professional Services
 BFA, Wake Forest University Class of 2002
 Andrew C. Wilson, AIA, VP Financing
 Hart Howerton Architects, Architect, Project manager
 [1016] Real Estate, LLC and [1016] Architecture, Inc., Founder
 B.Arch, ND Class of 2003
 Advisory Board (some candidates tentative)
 Jeffrey Lampe, Hopewell Ventures, Principal, ND ’05 MBA
 Gary S. Wilson, PhD., Center for Business and Economics, Elmhurst
College, Director
 Potential Candidate: James Davis, PhD., Notre Dame Gigot Center
for Entrepreneurial Studies, Director
 Potential Candidate: Joe Kitterman, Oxygen Education, Founder
Competition
Companies Specialized Lowest Patented Flexible Recorded Targeting Asia
Teachers Price Digital Samba Teaching Lessons Market
Classroom Methods
TeacherJames

Don’t recruit
Higher Have their own not based in
GlobalScholar Professional
Rates classroom Asia
(online) teachers

Blackboard No Network of Higher Have their own Fixed not based in

(online) Teachers Rates classroom Curriculums Asia
TutorABC No Network of Higher Software Fixed
(online) Teachers Rates Install Needed Curriculums
Kojen No Network of Higher Not Not
(brick&mortar) Not Online
Teachers Rates Corporate Recorded
Berlitz No Online
No Network of Higher Fixed Not
(brick&mortar Classroom;
Teachers Rates Curriculums Recorded
w/online) only materials
Individual No Network of Higher Not
Tutors Not Online
Teachers Rates Recorded
Case Studies:
TeacherJames Corporate Client & Recorded
Packages
Corporate Customer: Bai Lung Manufacturing in Taipei, Taiwan
Corporate Customer for 14 months
40 students learning from 5 teachers
12 classes | 40 hours a week
$3500US Gross Rev. | $1000US Net Profit (month)
Started with 9 classes | increased to 13 classes at one point
Payback period of 4 months for company

Recorded Packages: Professor Corey’s iBT TOEFL Course

40 hrs recordings + upgradable live lessons
Been selling online for 10 months
Average of 2 sales a month (mostly Indian customers in USA)
Margins of 40%
Payback period of 3 months for teacher