MICROECONOMY

The Company All the interrelated functional groups within the company form the internal environment. All these departments must work in concert and according to the marketing concept to think consumer.

Customers Company should undertake market research and understand consumers needs and wants.

Competitors

Marketers must know their competitors strengths to develop positioning strategies that differentiate their own products against the competitors. Example: The Wizard of OZ is a Stage Musical showing on 28 April 20126 May 2012 in KL.

Suppliers Suppliers are an important link in the companys value delivery system. Marketing managers must pay attention to the availability of supplies, because shortages, delays, and strikes could damage customer satisfaction. Example: Musical instruments, Stage, Theatre Equipment, Studio Equipment

MACROECONOMY (PESTEL ANAYLSIS)

Definition

- study of the behaviour of the economy as a whole

- Macroeconomic analysis determine whether expanding production welcomed by market (Investopedia,2012)

POLITICS
No political affairs ministers strong support this musical as this can tighten the bonds of the children and their family loving, harmonious and happy family

LEGAL
No legal issues exist if all the actors and actress have the permit on performing in Malaysia Musical is suitable for all children above 8 years old and there is no any explicit side of the musical

ECONOMICS
- Boost up economy in Penang .. Statistic on student population in Penang

SOCIAL
- Create bonds between parents and children parents spend time with their children - Relationship become more favorable and more pleasant - Reduce crime rate in society

-Wicked offers a variety of programs aimed for budding talents like E.G: Wicked Young Writers Award, Mousetrap Theatre Project - they also have a program aimed for nurturing their fans about good deeds E.g:Teach The Difference What Will Elphaba Do ? Program

Enviromental -Wicked the Musical is very big on promoting the importance of going green e.g- Wicked Day ,to raise money for The Woodland Trust's "More Trees More Good" Heartwood Forest Appeal.

TECHNOLOGICAL
- Internet Customers can book tickets and check time and venue through our website DVD release of the live-show and the soundtrack is available on Amazon. Facebook and Twitter to keep fans informed about future musicals

-Stage Production Stage Projections and Plasma Screens >instead of using the usual stage props , plasma screen and world-class stage projections will be used

REFERENCES
1. http://www.seri.com.my/v3/files/quarterly_penang_ statistics/2011/Q1_Jan-March_2011.pdf <accessed on 8/3/12> 2. http://www.investopedia.com/articles/02/120402.as p#axzz1oRch8Yhh <accessed on 8/3/12> 3. http://www.thegraycircle.com/wicked.htm