RESEARCH METHODOLOGY

A Comparative Study of TATA MOTORS And MAHINDRA In Term Of Customer Satisfaction.

BY:

AVI ROY

Meaning and Scope of Research

Research is a serious academic activity with a set of objectives to explain or analyze or understand a problem or finding solution for problem

Customer satisfaction is directly proportional to the services provided by the company which leads to the sale.

Steps of Research
PROBLEM FORMULATION. METHDOLOGY. IDENTIFY VARIABLE. LIMITATION. CONCLUSION.

PROBLEM FORMULATION.

1).Addressing The Problem: Due to the foreign competitor in India, Indian Automobile Manufacture are facing more competition in market.

2).Stating the purpose of research. Is the efficiency comparison of both the product including the PETROL or FULE consumption and the price comparison. 3).Scope of Research. Which company is having more sales regarding customer satisfaction. 4).Formulating the Hypothesis. Price and Mileage are the Independent Variable.

Three types of variables 1. Independent variables 2. Dependent Variables 3. Extraneous Variables

1. Price 2. Advertisement 3. Increasing No of family 4. Service Centers 5. Product Features 6. Performance 7. Safety 8. Mileage

 Sales Customer

satisfaction

Extraneous variables:
Status

issue Economic condition (inflation, deflation, boom, depression etc)

Steps in research process

1. 2.

Identification and selection of a research problem Review of literature:

Preliminary review prior to problem selection Systematic review after selection Preparation of notes Definition of the problem Conceptual mode Delimitation of the study Formulations of the objectives of the study and the hypothesis/investigating questions

3.

Formulation of selected problem

4. Operationalisation of concepts definition of concepts construction of indexes/ scales for measuring variables

5. Preparation of the research plan

Statement of the problem Objectives of the study Hypotheses Operational definition of the concepts Geographical area of the study Methodology Sampling design Tools for collection of data Plan of analysis Overview of the research report Time schedule

6.Construction of tools of data collection

Identification of data needs Delineation of data sources Drafting observation schedule Interview schedule Mailed questionnaire Pre testing and possible revision

7.Collection of data
Experimental / field work Preparing sample frame Drawing sample of respondents Interviewing them Mailing questionnaire to them and follow - up

8.Processing of data
Editing Coding Transcription Tabulation Construction of tables and charts

9.Analysis of data
Statistical treatment Testing hypothesis Interpretation of findings 10.Report writing Planning report writing work Drafting the report and its finalization

Thank You