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Reliance Industries (RIL) is planning a major expansion into India's retail sector through their Reliance Retail brand. They plan to invest $5 billion to open thousands of small and large format stores across India, establishing supply chain and logistics networks to directly source from farmers. RIL's Reliance Fresh and Reliance Mart stores aim to become a pan-India retail leader, opening 6,000 outlets by 2011 and controlling over 100 million square feet of retail space. RIL sees this retail expansion as a way to modernize India's retail sector and generate over 1 million jobs.
Reliance Industries (RIL) is planning a major expansion into India's retail sector through their Reliance Retail brand. They plan to invest $5 billion to open thousands of small and large format stores across India, establishing supply chain and logistics networks to directly source from farmers. RIL's Reliance Fresh and Reliance Mart stores aim to become a pan-India retail leader, opening 6,000 outlets by 2011 and controlling over 100 million square feet of retail space. RIL sees this retail expansion as a way to modernize India's retail sector and generate over 1 million jobs.
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Reliance Industries (RIL) is planning a major expansion into India's retail sector through their Reliance Retail brand. They plan to invest $5 billion to open thousands of small and large format stores across India, establishing supply chain and logistics networks to directly source from farmers. RIL's Reliance Fresh and Reliance Mart stores aim to become a pan-India retail leader, opening 6,000 outlets by 2011 and controlling over 100 million square feet of retail space. RIL sees this retail expansion as a way to modernize India's retail sector and generate over 1 million jobs.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
INDIAN RETAIL SCENARIO India ranks 1st for top international destination for retail investment. U.S $ 350 billion retail market. 96% market share is held by 12 million family run shops. 4th largest economy in purchasing parity terms after US , china & Japan. Retail sector will grow 35% in 2008.
December 5, 2008 STRATEGIC MARKETING 2
ORGANISE SECTOR FACTS Virgin territory for organized retail investment. 2-6% of total retail. Expected to increase to 15-18% by 2011. Food retailing is expected to grow to US$ 1.6 billion. Apparel to increase by 9.5% by 2010.
ABOUT RIL India largest company Market value US$ 35 billion Turn over of US$ 27 billion in 2007 Started by Dhirubhai Ambani with US$ 1000 Grown rapidly & went public to raise funds for polyester plant World’s Largest producer of polyester RIL has grown exponentially to diversify
December 5, 2008 STRATEGIC MARKETING 7
RIL RETAIL STRATEGY Investing US$ 5 billion in pan-india retail including both small & super stores.
Generating 1 million jobs
Reaching annual sales of US$ 25 billion by
2011
December 5, 2008 STRATEGIC MARKETING 8
RIL FRESH 2200-4000 sq feet Trial partnership with struggling govt owned cooperative stores “SAHAKARI BHANDAR” in Mumbai. Consisted of revamping of stores & providing supply chain management services.
December 5, 2008 STRATEGIC MARKETING 9
OBJECTIVES ACHIEVED First hand knowledge of retail business
Small retailers are a powerful lobby
Made RIL to take on international retail giants.
December 5, 2008 STRATEGIC MARKETING 10
HYPER MARKET Ambani plans to built hyper markets, titled Reliance Mart spread over 150000 sq feet's
Selling everything from groceries to clothes &
consumer electronics
December 5, 2008 STRATEGIC MARKETING 11
RELIANCE FRESH Targeting 784 small Indian towns with population greater than 50000 6000 outlets in 784 cities & towns by 2010-11 Opening & operating 100 millions sq feet By doing so it will be ahead of “TESCO” which has 58 million sq feet
December 5, 2008 STRATEGIC MARKETING 12
SUPPLY CHAIN “ from farm to fork” Agro- Retail strategy Two modern India's most backward sector 1600 procurement & distribution hubs Named as “ Reliance Mandis” Supplied by rural farming centers with fresh produce & dairy products
December 5, 2008 STRATEGIC MARKETING 13
WHY SUPPLY CHAIN MANAGEMENT? Lack of infrastructure, which leads to decay of half of the countries fresh produce before they reach stores.
Cold storage , food processing facilities & also
provides farmers with fertilizers , fuel & credit to suppliers(Farmers).
Eliminate the middlemen , by this Reliance
hopes to pass savings to farmers . December 5, 2008 STRATEGIC MARKETING 14 CONTD…. In Kerala farmers are able to sell their produce at the mandis without paying any commission and receive immediate payment of produce.
85 logistics centers to move food to retail
outlets & to airports
Stock is replenished 2 times a day , fresh
produce comes from their own distribution center . December 5, 2008 STRATEGIC MARKETING 15 REAL ESTATE BANK Company wants to own most of its underline real estate .
Motive behind this strategy is to protect its
business margins by avoiding payment of high rents
Reliance plans of consolidating about 15
million sq feet of property would mean shunting of competitors such as PANTALOONS & SHOPPERS December 5, 2008 STOP. STRATEGIC MARKETING 16 CONCLUSION
Will the dreams
turn into Reality!!! December 5, 2008 STRATEGIC MARKETING 17 THANK YOU