FAME INDIA LTD

BUSINESS ENVIRONMENT PRESENTATION

INTRODUCTION
Fame (I) ltd (formerly shringar cinemas ltd) is a company dealing with film distribution, exhibition, multiplexes and negative rights. First Multiplex was launched in Mumbai Fame Adlabs in 2002 and now have 25 multiplex across India. Operate 93 screens and 26269 seats across 12 cities in India. Presence in states of Maharashtra, Gujarat, Haryana, West Bengal, Jharkhand and Karnataka.

Demographic Environment
Fame was the first to introduce a new concept called 'Good Morning Shows'. A concept that was specially designed keeping teenagers in mind and offering them tickets at affordable prices.

Fame has also started corporate booking of its screens, by allotting a screening of a movie to a particular corporate company. This has increased their revenues.
For those who want a comfortable movie experience, fame has introduced recliner and sofa seats in all its multiplexes to give moviegoers a great experience.

Technology
First fullycomputerised multiplex theatre in Maharashtra One of the first to introduce online booking through its website

Planning to introduce booking of tickets through SMS shortly

LCD at booking counters for real time information on show timings.

 Fame Cinemas along with Vodafone have Introduced new offers enabling moviegoers to bag two movie tickets at the price of one Called Vodafone Tuesdays, the scheme is exclusively restricted to Tuesdays, and allows its customers to watch movies at all outlets of Fame Cinemas Vodafone Tuesdays coupons can be downloaded on mobile phones for a forthcoming Tuesday on any day of the week The coupons can be redeemed for a free ticket on any movie on Tuesdays

PLANS TO SCREEN IPL SEASON 3

To beat low occupancy levels Live experience atmosphere High definition audio video experience

No advertisements
Already implemented successfully during the World Cup Finals in 2006

RECRUITMENT, SELECTION & CONTRACT TERMINATION

Vacancy arises Checking for availability of internal recruitment Internal recruitment unavailable then external recruitment is opted

Job vacancy [job specification & description] advertised

Applications received Scrutinization & Processing of applications

Interview with HR Manager

Vacancy filled Contract of Employment Contract terminated in case of redundancy & dismissal Contract expires Contract Renewed

PERKS
Fame offer their staff free or discounted movies and selected food items. They get movie coupons issued with each paycheck, and special staff screenings. They also see selected films before the general public at press screenings or print tests. Cinema staff also get the opportunity to see the film premieres.

Social Initiatives
Purple Ribbon, the social cause initiative from FAME Multiplexes in collaboration with UTV that addresses social issues in collaboration with various NGOs by organizing special movie screenings, opportunities to meet and greet the stars, raising funds for charity through special premiers and much more. In the past, Fame Cinemas has hosted such initiatives with Saif Ali Khan, Arshad Warsi, Sanjay Suri, Anil Kapoor.

COMPARISON OF SOURCES OF REVENUE

LOSSES COMPARED TO OTHER MULTIPLEXES

MULTIPLEX Big Cinemas PVR Fame Inox Cinemax Fun Cinemas SCREENS 198 108 93 75 74 73 LOSS OF REVENUE 105 57 48 40 39 39

* All figures in INR (millions) * For the financial year 2008-09

UNETHICAL PRACTICES
Overpriced food and beverages Price Discrimination

Benefits not passed on to customers Cancellation of shows without prior notice

Not screening regional language films No responsibility for theft

Percentages Of Movies Screened in Different Languages

Hindi 80%

English 15% Other regional languages, 5% other regional languages

Hindi

English

COMPARISON OF SHARE PRICES OVER 3 YEARS

EXPANSION & GROWTH

100

90
80 70 60 50 40 30

Total Multiplex (No)

Total Screens (No)

20
10 0

FY 2007

FY 2008

FY 2009

Conclusion
Fame Cinemas is expecting a growth rate of around 10-15 per cent for the financial year ended 2009-10. Having launched a multiplex in Vadodara, its 24th across the country, the movie exhibition company is preparing to launch atleast five more properties by the fiscal end. While the first quarter of the current fiscal had seen a downfall due to multiplex owners versus producers stand-off, the subsequent quarters will see a rise in occupancy and footfalls as compared to similar quarters of last year. They expect a growth of 10-15 per cent by the end of this financial year. After Vadodara, Fame Cinemas will be launching multiplexes in Bangalore, Chennai, Vizag, Chandigarh and Pune. Across the country, Fame Cinemas manages around 90 screens and plans to hit the 100 screens mark soon.

THE END
Creators: Aman Arora
Omar Jaleel Tarun kalyani Danish Chowdhry Farhan Khan