Beruflich Dokumente
Kultur Dokumente
Stickiness: the power of active connection Long tail: centralized vs. decentralized Switching Cost Winner-takes-all
2 Questions
How did they get exponential growth?
What did they do? What kind of products fit this model?
Network Services
Core Value: facilitating a relationship between people and groups eBay, Paypal, Facebook, Twitter, Pinterest
Fundamental things
Demand Paypal LinkedIn MySpace Facebook Twitter Tumblr Zynga Instagram Wire money Job Self-expression Social Self-expression Self-expression Game Photo Easier to use Credit card Personal Page Personal Page Personal Page Blog Blog Casual Game Lomo Camera Demographic eBay users Valley people Music fans Students Bloggers Bloggers iPhone users Power Users eBay users VCs Rock band Ivy League Famous Desingers Photographer
Pinterest Groupon
Airbnb
Housewives Chicago
Craigslist users
Designers
Craigslist users
Outer Engine of Social - a Pin bookmarklet to collect all kinds of pictures - Pin it button on other sites -
Outer Engine of Social - Share user activities on Facebook - Spam user with all kinds of activities
Initial Traction - Invite Art/Designing but not Tech Blogs to write about it - Only By Invitation
Fundamentals Demand: A proven product on web (Pictionary) Easiness: 15 seconds of drawing and asynchronous interaction Demographic: iOS users Power users: Drawers First to market and polished enough
Inner Engine of Social - Interaction Loop: Draw and Guess - Incentives: Coins, Colors, Bombs, Record - Psychology: Its ok to play with strangers. Its good to play with friends. Its great to play with people you know but not familiar.
Outer Engine of Social - Add friends: Facebook and Twitter API - Share on Facebook, Twitter and Pinterest
Personal page
Yelp
Host Yelp parties to make people write reviews
LinkedIn
Reid Hoffmans relationships Refuse to meet VCs until they adopted LinkedIn An Outlook contact uploader Invitation reminders that expired after two weeks
Fan Page: like/ comment/ share/ write about it Access to users information through API Ads:
Pinterest Way
Pinterest: Since launching their open graph integration less than a month ago, the number of Facebook users visiting Pinterest every day has increased by more than 60%. - Facebook Automatically follow your friends from Facebook and spam them on Facebook and in mail
On Pinterest clone
Write some scripts to pin and repin Mogujie: 78% collusion, 22% reliable, 3% high quality contents
Thanks!