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ORGANISIATION STUDY OF KMF

PRESENTED BY :-BABASAB PATIL

3/27/2012

CONTENTS

Industry profile Company profile Functions, objectives, process, mission vision Organizing process in DMU conclusion

Industry Introduction

Karnataka co-operative milk producers federation limited (KMF) is the apex body in Karnataka representing dairy farmers co-operative it is the third largest dairy co-operative amongst the dairy co-operative in the country. In South India it stands first in terms of procurement as well as sales. One of the core functions of the Federation is marketing of milk product. The brand NANDINI is the household name for pure and fresh milk and milk products. KMF has 13 milk unions throughout the state which procure milk from primary dairy co-operative societies (DCS) and distribute mil to the consumers in various town/rural markets in Karnataka.

National dairy Development Board(NDDB)

History: The NDDB was founded to replace exploitation with modernity, stagnation with growth, transforming dairy into and instrument for the development of Indias rural people. The NDDB was established in 1965, the board is registered under the Societies Registration Act, fulfilling the desire of the prime minister of India the late Lal Bahadhur Shastri to extend the success of the kaira co-operative milk producer union(AMUL) TO OTHER PARTS OF INDIA Dr. Verghese Kurien was the founder chairman. The success combined the wisdom and energy of farmers with professional management to successful capture liquid milk and milk product markets supporting farmers investment with inputs and sevices.

Company Profile
KMF, DHARWAD Introduction: DMU has the privilege of being a leader in milk and milk products as it is committed to serve the society as a whole. DMU is committed to play a key role in the enlistment of the rural population by providing them necessary infrastructure facilities like assistance in breeding etc, and producing milk from the farmers, there by building their economic strength. The production capacity of DMU is 2 lakh liters of milk per day also has the capacity to produce 13 tons and 6 tones of ghee per day. DMU comprises of 4 districts- Dharwad, Gadag, Haveri, and North Canara.

It has got 8 chilling plant spread over the above mentioned 4 districts, packing and production plants is in Dharwad. The turnover is on an average 40 crore per year. The charted accountant will take internal audit in the routine course, in addition to this statutory audit is also made. The financial year is from April March every year before 30th of September annual board meeting will be held.

Historical Background rd Year of establishment- 3 march 1986, Constitution established under co-operative art with the equity participation of government of Karnataka and share holders. Area of operation- Gadag, Hubli, Dharwad, Haveri, Uttar Karnataka, Kumta, Ron, Nargund, Mundgad, Sirsi.

DHARWAD MILK UNION Dharwad milk union (DMU) came into existence on 3/3/1986 DMU was establish under co-operative act on 3/3/1986 at Dharwad and Gadag, Haveri, Uttar Karnataka and dharwad come under its operation Establishment The dharwad milk union is co-operative society among the 13 establishment . under KMF.The dharwad milk union is on the most modern plants in the country . It is located in patterned the AMUL milk dairy. Anand, Gujarat

Functions of DMU: The main function of DMU is to procure milk from villagers and pay them the right price. To educate the villagers about milk and its quality. To make nandini as a part of dairy life. To provide good quitly of cattle feed, fodder. Veterinary property and in an efficient manner. To see that the milk is brought from DCSs to the chilling centers in the prescribed time. To look the account of the DCSs supervised the purchase process and market the milk and milk product.

Objectives of DMU

Providing hygienic and good quality of milk to the consumers. To build the economic strength of the milk products in the villagers. To eliminate middle Mens in the business so that tha milk products receive there appropriate share of bread. To educate the villages about the adulteration of milk and its harm ful effect on the body. To see that every citizen becomes healthy by consuming good quality cf milk.

Process at DMU The milk collected at DCSs is brought to the center though carriers trucks etc. The quality and quantity of milk bought is checked at the reception center by a supervisor. a sample of milk is taken and is tested in a laboratory for content. Solid Not Fat(SNF) acidity etc. Vision of the DMU Cleanliness Total quality maintenance Discipline Co-operation Transparency

DMU Mission statement At DMU, We endeavor to satisfy the taste and nutritional requirements of the customer. Through excellence in marketing by DMU committed to offering quality products that provide best value for money.

ORGANISING OF DMU

Organization charts of various Departments Line and staff organization Departmentalization Decentralization Span of control Delegation of Authority

Organization Structure:
President

Director (Elected)

Director (Ex-officer)

Director (Govt)

MANAGING DIRECTOR

Procuremen t

Product Process

Marketing

Administration

Finance

Transport

Quality Control

FGS & Stores

MIS

ACC

Departments of DMU:
Procurement and Input Department

Production Department Quality Control Department Purchases Department

Store Department
Finished Goods Storage(FGS) Department

Marketing Department
Finance Department Administration Department

Procurement Requirement
Manager

procurement Deputy Manager

Technical Wing

Deputy Manager

Asst. Manager Asst. Manager

Extension Manager

Clerks

Helpers

The main function of P&I department is to organize, supervise and operate villege dairy co operative societies and to procure more milk from village societies . other services like health camps, emergency services, first aid etc..

Manager Dairy

Deputy Manager Production

Deputy Manager Production Technical Office Power Point Technical Office Butter & Glue Operators Technical Office Processing Operators Dairy Workers

Helpers

The main objective of this department is to follow up production schedules as per plan and to maintain close and co-ordinate with other departments and ensures to upgrade the technical efficiency of production. Milk,as it is highly perishable product has to be processed immediately to avoid spoilage with respect to its flavor, texture and taste.

Purpose of pasteurization With process:

PURPOSE OF CHILLING PURPOSE OF PASTERIZATION PASTERIZATION OF CREAM

CURD: BUTTER: GHEE: PANEER: MILK POWDER: PEDA:

Quality Control Department:

Deputy Manager

Asst.Manager

Dairy Workers

Helpers

In DMU at every stage care is taken to ensure that the customer gets the product, which as a very high quality, hence there is a separate department called quality department. Where the quality testing is done like Temperature, clot on boiling, acidity test, alcohol test, lactometer, fat test.

Purchase Department:
Purchase Officer

Purchase Superintendent

Asst. Purchase Officer

Helpers

As usual in any organization this department is engaged with purchase of goods order by the store department to maintain smooth functioning of the all department in DMU and to meet the requirement at right time. The weekly department gives and ideal about the item whether is to be purchased or not

Marketing Department:
Marketing Manager

Deputy

Technical Officers

Market Superintendent

Develop Officers

Develop Officers Van Staff Van Staff Market Asst Market Asst

In this department the closest competitors are Local vendor Arokya Spurthi Dutta Sri Krishna Gopal Local brand milk like navalur dairy milk. Sri Krishna

Principle of marketing department at DMU 1.To prepare the marketing plan at the beginning of every year(sales, production capacity, and customer performance)
2. To study competitors products and their strategies. Channels of distribution system DMU-Transportation vehicles dealers. Door delivery boys-consumers DMU- Transporatation vehicles-institution (Institution: Hospital, Hotels etc) DMU-Transportation Vehicles-parlors-consumers DMU-Transportation Vehicles-Day counterscounsumers

Finance Department:
Deputy Manager

Asst. Manager

Asst. Account Officer

Asst. Accountant

This department is responsible for keeping all the inward and outward flow of money of union, it prepares budget every year. and financial rules for receipts for all payment are framed.

BOD Research & development staff Personal Manager Public relations officer Finance Manager

General Manager Production Manager

Production Control Staff

Production Superintendent Foreman Workers

Chief Chemist

Line authority staff authority

Departmentation in KMF
Chief executive

Production department

Sales department

Personnel department

Purchase department

Finance department

Departmentation is a process of dividing the large monolithic functional organizational into small and flexible administrative units

DECENTRALISATION

This concept is merely defined as people can use their judgment To take decision and to issue instruction.

Decentralization
Chief executive

Marketing Manager

Production Manager

Financial Manager

Manager Plant-1

Manager Plant-2

Manager Plant-3

Purchase Officer

Chief Engineer

Cost Officer

Public Relation Officer

SPAN OF CONTROL The number of subordinates, A manager can effectively manage depends on the impact of underlying factors.

No of subordinates in DMU 1 2 3 4 5

No. of Relations 1 6 18 44 100

DELEGATION OF AUTHORITY

Authority is the right to give orders and the power to exact obedience. Key to managerial job in DMU.

CONCLUSION

It was an exciting experience to us working with DMU Dharawad. Here we studied that DMU has a good organization to work as well as interact with people and we learned about the organizing tactics used by DMU with well effective and efficient

THANK YOU