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1990 (NLEA).
NLEA state that the labels on packaged food products contain information about certain ingredients expressed by weight and as a percentage of the recommended daily diet in a standard serving size.
Green Marketing
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. It refers to products and packages that have one or more of the following characteristics: (1) are less toxic (2) are more durable (3) contain reusable materials (4) are made of recyclable materials.
for self-discipline.
It involves claims related to environment and ecology for domains like production, distribution, packaging, disposal of goods or services. Green advertising must be legal, decent, truthful and honest. Green advertising ought to be consistent with environmental regulations and conform to fair competition.
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