SHM save the world

For my project I am creating a promotion package for the release of an music album, to include a music promo video, together with the following options: a website homepage for the band;

a magazine advertisement for the digipak.

The films location will be set in a school environment. Short synopsis- A older teenager is thinking about his life and where and what he wants to do with it, he feels trapped however the music will help him once he relies hes got the world at his feet and the songs are heart pounding he starts to dance a relies everything's going to be okay! My main influences are Swedish House Mafia there selves, Bingo players, Afrojack and Calvin Harris. The main slogan for the video will be save the world

 For my video I have found out that I should be targeting older teens and young adults as they are the prime age for the clubbing scene, as the age in the UK to legally go out is 18 and in parts of the US 21 so the category is set older. Recently house music has been taken by popular demand in the charts which has made this type of music more stereo typical which makes it hard for me to show you a target audience as before there was a small minority of people that enjoyed house/dance/tech music now it has become commercial meaning younger people are beginning to listen.

Men and women will both be part of my target audience because there is no gender differences in music, for example this year I visited Creamfields UKs biggest house music festival. I noticed no major difference in gender where was just as many girls as boys also the most popular age would range from 17-25 as there wasnt any much younger and only a few amount of elder people.

After researching my target audience I have found out the specific audience I will need to use for not only to create my questionnaire but use the right people to fill it out to gain the best results. Firstly the gender will not matter because everyone listens to music and with research I have found that there is no large difference in men or women listeners when it comes to music for example we found Slightly more than 8 percent of women watched or listened to music online which isnt a big difference source: http://blog.nielsen.com/nielsenwire/consumer/womenmore-ravenous-for-music-sites . I Found the age most people go out and listen to fast and powerful music would be late teens early 20s so I am going to ask people from the age of 17 up to 27, this will give me the earlier generation and also the later for a wider perspective. In the age bracket the marital status is most likely to be single or in a causal relationship for the younger teens and maybe engaged or married at the end of the 20s. I handed out 20 questionnaires so there wasnt any problems if some arent filled in correct or lost but will also give me adequate information to then create some tables and graphs.

Here are just a few examples of the results I achieved from my questionnaire, it has helped me make choices when creating my video for example: -I have used a eighteen year old actor as the majority of my audience are aged 18 and 19. -I have based my album promo around Swedish House Mafia as they was the most popular house music artists. - Also I have used my location in a school as over 50% of peoples working status was in some form of education.

Here is my story board, I chose to draw it on paper to try and explain my thoughts and ideas better rather than using a computer. I felt it was easier and I just scanned the pictures over so I could produce them online. Here is a storyboard of a shorter version of the promo, as I found out most big promo music videos have a long a short version as the smaller the time advertising on T.V and Radio is cheaper.

Here are my location scouts, as I am using only two different rooms my scouts are quite simple, the square crossed boxes represent the camera and where it will be filming and the circle crossed boxes represent the actor (Kevin) and where he will be standing within the scene. My location scouts have been drawn on paper and they are on the table to look at

Name of the film: SHM Save The World Length of trailer: 1 minute 30 seconds - 2 minutes. Length of short version trailer: 30 seconds Locations for the film trailer: bedroom/classroom and a Hallway Number of characters featuring in the film trailer: One Age/gender of the characters: 17-18 male

Film trailer plot outline: There is a Countdown to build up excitement of audience that the new album is out, shows a young boy playing with a globe representing thoughts of how hes life is planning out and what hes going to do about it, with music building up whilst counting down it will mix to a slow song as he stands with the globe, it will then drop again into an up-beat song as he picks up the globe and throws it. Then the globe dropping will cut loads showing the drop over and over as the beat repeats, he will then exit the room and out into the hall where he will release all his emotions and spin, the spin will then be slow-monition for effect and he will then carry on dancing zooming into a close-up of his feet not moving, then another of his eyes closed as the video then goes into rewind and shows the globe coming off the floor and back into his hands and sitting down again. Showing the audience what music can do for you, especially their new album as it will make you feel on top of the world and want to dance around with happiness! It will then finish by showing all important information about the release dates and price ect with voiceover of fans talking about the album.

Globe Table Chair Door Door handle Lockers Bin Trainers (actor) DSLR HD camera

Risk assessment: In my film there is no real risk involved however using very expensive equipment anyone on set or helping will be shown how to correctly use the camera and to be sensible at all times.

There will only be one real cost for my project as its set in the school which supplies me with a table, chairs and a door. The camera is also supplied along with the other filming equipment so I will only need to purchase the one prop I am using which is a globe, after researching the item I found I could purchase it online through Amazon at a charge of 4.75.

To find an appropriate actor for my video I have placed a poster in the 6th form block to find anyone who would be interested.

The reason I have placed it only in the 6th from block is because my target audience is older teens, it would be inappropriate to use a younger actor.

Kevin Lopez also know as K-fevah is a student at Turnford school 6th form, he works as Morrison's part-time. He is part French part English, he loves to preform as many people may have seen him at turnfords got talent, he has also just auditioned for Britain's got talent. Hes idol is Tinie Tempah. When I put up a poster in 6th form asking for an actor he approached me and I decided to take him on.

 I have created a perfect questionnaire to find the most appropriate audience for my video so this sort of production is going to be a success. As House music has risen in the charts over the year more and more people are going to be watching and listening to this sort of music, and with a good storyline that everyone can relate to, it will be popular.

Using catchy, heart pounding music will also attract listeners as good music is always noticed.
Also I require very little expense to set-up and run the video which is an advantage. I believe with all the research I have learnt what it takes to make a good music album promo and with all the planning I have created I will be able to fulfil this smoothly without any major problems.