Distribution Management of Imperial Tobacco Company of India Limited (ITC).

Presented by
Ashish Rai Bhavesh Srivastava Priya Jaiswal Shalin Nigam

ITC. Touching your life. Everyday

Introduction
ITC is one of India's foremost private sector companies Has a diversified presence in Cigarettes, Hotels, Paperboards &Specialty Papers, Packaging, Agri-Business, Packaged Foods &Confectionery, Branded Apparel, Greeting Cards and other FMCG products. ITC is one of the country's biggest foreign exchange earners (US $2 billion in the last decade). April 09) No. 1 in FMCG Sector Rated as one of Indias Most Respected Companies (IMRB-Business world Survey 2006). Diversified group of companies with operations in various industry segments from cigarettes to apparels. Annual turnover is of the order US$2.4 billion

Ranks No. 4 among Indian listed Private Sector Companies by market cap. (@

ITC. Touching your life. Everyday

VISION & MISSION

Vision: Sustain ITCs position as one of Indias most

valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders.

Mission: To enhance the wealth generating capability

of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

ITC. Touching your life. Everyday

Values
ITC's Core Values are aimed at developing a customerfocused, high-performance Organisation.
Customer Focus we are always customer focused and will deliver what the customer needs in terms of value, quality and satisfaction.

ITC. Touching your life. Everyday

POSITIONING OF ITC

ITC. Touching your life. Everyday

PRODUCT PROFILE
Branded Apparel Hotel

Stationery

Cigarett es

Package d Foods

Incense Sticks

Paperbo ards

Personal Care

Informat ion Safety Matches Technolo Agricult gy ITC. Touchingural life. Everyday your Industry

ITC Distribution network in India

ITC. Touching your life. Everyday

ITCs Distribution channel

ITCs Distribution channel is as follows:COMPANY HUB FACTORY

Carried and forward agent

Wholesale dealer small Wholesale dealer

Retailer consumer

ITC. Touching your life. Everyday

HI-TECH SUPPLY SOLUTIONS

Thousands of small retailers in India who sell cigarettes and confectionery supplied by ITC Ltd, and who have thus far had to wait for the next arrival of the companys delivery van.
Place orders through mobile phones Vans go without knowing actual demand so after using this they can save cost as well as time. Mobility based applications can bring down the cost of operation by 2030% from the manual basis of operation

ITC. Touching your life. Everyday

ITC FMCG Supply chain

Consists of diverse categories with different priorities More than 1000+ SKUs Buying Value $68 MM Warehousing space of more than 3.5m SFT around 55+ Locations Products manufactured at 45+ plants More than 650 trucks moved every day Direct distribution from factories to Distributors. Combination of Rail/Road/Sea movement within the country depending on the product type. (Target is Safer, Faster, cost effective )

ITC. Touching your life. Everyday

Indian Tobacco Division (ITD)

Market leaders in Cigarettes and Tobacco business & is among Indias most profitable companies Brands owned by ITC Ltd are Wills Classic, Wills Navy Cut, Gold Flake, Bristol and Scissors ITD also sells two luxury filter brands of its parent company Benson & Hedges and 555 Four manufacturing units for cigarettes at Bangalore, Saharanpur, Kidder pore, Munger.

ITC. Touching your life. Everyday

DISTRIBUTION NETWORK(Tobacco Div.)

Bangalore Calcutta Saharanpur Munger

Factories (4)

GODOWNS (18)

BRANCHES (18)

WHOLESALE DISTRIBUTORS (60 PER BRANCH)

Information Goods

RETAILERS

SECONDARY WHOLESALERS

ITC. Touching your life. Everyday

Role of Each Member

Factories Supply to 18 Godowns Godowns & Branches Manage by C&F agents getting monthly remuneration No rent paid by ITC one branch 60 WDs , 5 AMs and 20 Area Executives Wholesale Distributors(WDs) Margin 2% of sales

ITC. Touching your life. Everyday

PHYSICAL DISTRIBUTION
Demand Estimation collaborative forecasting( Sales force with dealers) Forecast based on last month sales Production plan made according to forecast Delivery to C & F agents within 7 days Factory CFAs- Trucks CFAs Dealers Small Vehicles CFAs deliver goods to dealers on the basis of the branch office route plan

ITC. Touching your life. Everyday

ITC. Touching your life. Everyday