Welcome

At the end of the PEP Talk, you must be able to:

1. Describe and understand
PROFRIENDS as your company by getting to know its vision, mission, history, Core businesses, projects, business teams and key officers The alignment of your personal vision to that of PROFRIENDS HR services you deserve as well as your responsibilities to your group and to PROFRIENDS in general What it takes to build a fulfilling career in PROFRIENDS

At the end of the PEP Talk, you must be able to:

2. Develop the habit of ...
Delighting our internal and external clients at all times Embodying the PROFRIENDS standards in thinking, speaking and doing, everyday.

Company History Mission, Vision & Core Values

Organizational Structure
Officers HR Policies Employee Benefits Code of Conduct

How do you envision yourself to be at least 10 years from now?

What is written in your business card by then?

MISSION

MISSION

MISSION

MISSION

Trusted partner implies mutually beneficial relationships with various shareholders/stakeholders Building homes and communities define ProFriends products/services and core competence. God-centeredness is incorporated in the mission statement

A dominant leader and industry prime mover in property development... Our legacy to Philippine society

HISTORY OF PROFRIENDS

CEO

BPM

MGS

COR PLAN

ISG

IAD

LEGAL

HR

OPERATIONS

SVP

SVP FINANCE

PDG

SMG

EAMG

REGIONAL OPERATIONS

CRG

FCG

FMG

CRMG

CATHERINE S. CHOA
Chairman of PROFRIENDS Holdings

GUILLERMO C. CHOA
Chairman of the Board

AUGUSTO G. LEONARDO, JR.

Executive Vice President / Chief Operating Officer

JOCELYN L. GUZMAN
President / Chief Executive Officer

CRISANTO V. HILARIO
Senior Vice President Operations

LILLIAN Y. REYES
Vice President Corporate Planning / HROD

VICTORIANO C. MARTINEZ, JR.

Assistant Vice President Internal Audit

NIEVES A. SANTOS
Area Director - Cavite

JEANETTE S. ENCINAS
Area Director - Iloilo

KATHLEEN S. CHOA
Head Client Relations

ELVIRA E. VILLAMOR
Head - Project Research & Development

LEAH T. MARTIZANO
Legal Counsel

MICHAEL A. AUSTRIA

Head - Human Resources

ALAN V. SANTOS
Head - MIS / IT

ALBERT V. QUINTOS
Head Regional Operations

VINCE L. ABEJO
Vice President Sales & Marketing

MARILYN SANTOS
Vice President Financial Control

GEORGE Y. BUNDANG
Head - Architecture & Engineering

MA. ELISA S. CIELO

Assistant Vice President -

Funds Management

DANILO RIVERA
CMD Head - West

MA. CECILIA T. ENDICO

Head - Credit Realty and Management

ALDEN AGUILAR
CMD Head East

ROLAND M. SAGLES
Head Estate and Asset Management (Manila)