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Marketing of New Product

JUNAID- UR- REHMAN M.JUNAID MASUOOD AHMAD IMRAN KHAN M.USMAN

NMO (Natural Modern Oil)

Hair Oil
Cooking Oil

Marketing Concept
The concept we will choose for our product

marketing will be Societal marketing concept. As we consider it our responsibility to involve in different social works and to do our business in a way that is beneficial to the society not harmful.

Marketing Concept
o For our Greenery campaign we will grow Trees specially

trees of the ingredients it includes. o The advantages that we can gain through this concept are following. o Healthy environment o Good relations with society o Goodwill making

Corporate Mission
Providing Healthy Oil with Natural Power

Vision
We want to be the world best Healthy Oil

Producer.

SWOT analysis
1. 2. 1. 2.

Internal Strengths: Weaknesses External Opportunities Threats

strength
All ingredients it contains are Natural .
produce high quality product. Understanding of Peshawar consumer

behavior in the hair oil segment. Use innovative approach(meet day consumer demand)

weaknesses
Its industry is highly competitive and with

intense price competition. Lacks of information overall markets. Some financially problems. Introduce new product . Low company image.

Opportunities
Long term contracts
New production To capture overall market.

launch several brands.

Threats
Competition is so high.
Potentially rising labor costs Importance of oil prices.

Uncertain economic condition of country.


Rapidly change in price of raw material.

Target Market
o Test marketing will be done in Peshawer,

and then first time will be offered in KPK. Later on will be offered to all over Pakistan in both Rural and Urban areas. o Demographically our target market is households/Families by doing Mass marketing.

Target Market
o For NMO-Hair Oil our target market are

the people from 20 to 30 years from Mid class.

Our Roadmap for entering into market


1. Generating new product ideas.
o Start with the idea of our product NMO, and continuously stimulating new ideas.

2. Screening ideas.
o The idea will be evaluated for further study.

3. Business analysis.
o Identifying product features, market demand, competition, and profitability.

Our Roadmap for entering into market


4. Prototype Development.
o If the results of business analysis are favorable, then a trial model of the product will be developed to evaluate whether it is practical to produce the product.

5. Market tests.
o Test marketing will be carried out in Peshawer. New tangible product will be given to sample of households to evaluate the product.

Our Roadmap for entering into market


6. Commercialization.
o Full-scale production and marketing programs will be planned and implemented. The product will be made available for purchase.

Marketing Mix (4Ps)


1. Product: Brand name = NMO Easy to pronounce, spell and remember. Short and Simple. Trademark = 3 leaves o Packaging: Our products packaging includes 3 materials: 1. Primary Package: Bottles 2. Secondary Package: Cardboard Box 3. Shipping Package:

Marketing Mix (4Ps)


Our products packaging is designed in a way which : Protect the product on its way to consumer. Protect the product after it is purchased. Help persuade middleman to accept the product. Help persuade the consumer to buy the product.

Marketing Mix (4Ps)


o Labeling: Brand label: The front label of product includes the Brand name, Trademark, and company Logo. Descriptive label: The label at back side includes information about Products use, care, ingredients etc. o We have our own Research department that conduct Research on products quality, Packaging, Design and labeling etc. for further improvements.

Marketing Mix (4Ps)


2. Pricing:
Pricing is extremely important because small changes in price can translate into huge improvements in profitability.

Marketing Mix (4Ps)


2. Price: As the oil market is very price sensitive, we will choose market penetration strategy for our products pricing. Through which we can increase our Market share.
Price = Cost + Profit The Price will cover all the costs with a reasonable profit.

Marketing Mix (4Ps)


o Discounts: 1. Totally new concept. Buy 2 times get 3rd one Free per month. 2. Ramazan Offer. Special discounts in Ramazan. 3. Quantity Discounts. A price reduction to those who buy large volumes.

Marketing Mix (4Ps)


3. Placement: Our product will be distributed through Merchant middlemen (Wholesalers and Retailers). Channels of Distribution:
Producer Wholesaler Retailers Consumer

Marketing Mix (4Ps)


In managing intermediaries we will use pull strategy by using Advertising, promotion and other form of communication to persuade consumers to demand the product from intermediaries, thus inducing the intermediaries to order our product.

Marketing Mix (4Ps)


4. PROMTION: One of our unique way of our Promotion is to growing trees in different areas by the name of NMO forests through which we can make awareness in people about our product, its also a part of our Greenery campaign, and most of our products ingredients will come from these forests.

Marketing Mix (4Ps)


Other ways includes: oAdvertising: Newspapers, Sunday magazines, T-V, Bill boards etc. oOur Website : WWW.NMO.COM Through our website consumer can directly contact our company for further improvements in our products.

For any Questions Please visit : WWW.NMO.COM

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