Beruflich Dokumente
Kultur Dokumente
Hair Oil
Cooking Oil
Marketing Concept
The concept we will choose for our product
marketing will be Societal marketing concept. As we consider it our responsibility to involve in different social works and to do our business in a way that is beneficial to the society not harmful.
Marketing Concept
o For our Greenery campaign we will grow Trees specially
trees of the ingredients it includes. o The advantages that we can gain through this concept are following. o Healthy environment o Good relations with society o Goodwill making
Corporate Mission
Providing Healthy Oil with Natural Power
Vision
We want to be the world best Healthy Oil
Producer.
SWOT analysis
1. 2. 1. 2.
strength
All ingredients it contains are Natural .
produce high quality product. Understanding of Peshawar consumer
behavior in the hair oil segment. Use innovative approach(meet day consumer demand)
weaknesses
Its industry is highly competitive and with
intense price competition. Lacks of information overall markets. Some financially problems. Introduce new product . Low company image.
Opportunities
Long term contracts
New production To capture overall market.
Threats
Competition is so high.
Potentially rising labor costs Importance of oil prices.
Target Market
o Test marketing will be done in Peshawer,
and then first time will be offered in KPK. Later on will be offered to all over Pakistan in both Rural and Urban areas. o Demographically our target market is households/Families by doing Mass marketing.
Target Market
o For NMO-Hair Oil our target market are
2. Screening ideas.
o The idea will be evaluated for further study.
3. Business analysis.
o Identifying product features, market demand, competition, and profitability.
5. Market tests.
o Test marketing will be carried out in Peshawer. New tangible product will be given to sample of households to evaluate the product.