D

TECHNOLOGY &STRUCTURE

ENVIROMENTAL UNCERTAINTY&STRUCTURE

C O N T E M P O R A R TRADITIONAL ORGANISATIONAL DESIGN Y

CONTIGENCY VARIABLE

AS

IN
ORGANISATIONAL STRUCTURE
NEXT

LEADS TO

WORLD ON THE HAND OF TECHNOLOGY

HEALTH CARE
AGRI-IND.

HOSPITAL

PHARMA

AUTO.MOB.

GOVT.DEPART.

TELE.COM.

OTHERS

SO

Joan woodward
WORK

TECHNOLOGY

A British scholar take initial interest in interpret technology as a Process Unit Mass determinant of org .structure Type production production Production She studied several small manufacturing Firms& its organizational structure
M Low vertical Then she categorized all in to 3 different groups representing 3 technologies MODERATE

&horizontal

vertical & HIGH horizontal

Structural
Characteristic

ooooooooooooooo

differentiation Low Formalization

differentiation HIGH

Formalisation

High vert.&Low ooooooooooooooo ooooooooooooooo horizontal ooooooooooooooo Low ooooooooooooooo Formalization ooooooooooooooo

Most

effective structure

Organic

Mechanistic

Organic

What is next?

Technology ..

NEXT..

B e s T C h 0 i c e

AS
Contingency Variable

FOR

Organizational Design Decisions

ENVIOURMENTAL UNCETAINTY -- Situation where the management of a firm has little information about its external environment that is in a state of flux and, hence, largely unpredictably.

Type And Degree Of

ENVIOURMENATAL UNCERTAINTY

Stable&simple

Dyanamic&Cmplex

Mechnistic
Org.Structure

Organic
Org.structure

ENVIOURMENTAL COMPLEXITY

COMPAIRISION

Common Organizational Design

1.SIMPLE STRUCTURE
TRADITIONAL

2.FUNCTIONAL STRUCURE

3.DIVISIONAL STRUCTURE

SIMPLE STRUCTURE
CONSIST OF OWNERS AND EMPLOYEES;;;MAINLY IN ENTERPREUNAL VENTURES

LOW DEPARTMENTALISATION ,WIDE SPANS OF CCONTRL,AUTHORITY CENTRLISED IN SINGLE PERSON

Ex.Small Businesses where owner &owner are one person STRENGTH- Fast, Flexible, Inexpensive, ,Clear accountability

WEAKNESS-Not Appropriate when Organization Grow, Reliance One Person is Risky

Functional Structure
Groups Similar & Occupational Specialties Together

In It Departmentalization Applied To Entire Organization

STRENGTH :Cost Savings due to Specialization &Division of Labor

WEAKNESSES: Managers lose Sight of What Is Best for Organization& have little Understanding of what other units are Doing

DIVISIONAL STRUCTURE
Made Up of Separate Business Units or Division
Relatively LimitedAutunomy,Divisional Manager responsible for performance and has authority over her /his unit.

STRENGTH : Foccus on Divisional manager and responsible for it

Weakness: Duplication Of Activities and resources ,

It is a small case study.

To understand how technology influence org. structure.
How environmental threats affect org. structure

Process of differentiation of an org. structure from simple to complex .

THE PAIN AND FITNESS PHYSIOTHERAPY CLINIC

OWNER /MANAGER

OWNER-MYSELF

1-RECEPNIST
1-HOUSE KEEPER

S I M P L
E

RECEPNIST

HOUSE KEEPER

WHEN I EXPAND IT TO A MULTISPECIALITY PHYSIO HOSPITAL

MANAGER

FRONT OFFICE

PHYSIO HEAD

CHIEF HOSEKEEPING AND TECHNICAL

PHYSIO NEURO

PHYSIO ORTHO

PHYSIO MUSCULO -SKELETAL

PHYSIO CARDIAO .PUL.

FUNCTIONAL

When expand its business unit

DIRECTOR

DEPT.P T

DEPT.G EN.ME D

DEPT.OR THO

DEPT.NEURO

DEPT.OF .IT
AND TECHNICAL.SUPPO RT

DEPT.OF.HELLOPHYSIO

DEHELLO.DOCTORPT.OF

DIVISIONAL.ORG.DESIGN

THANKS TO ALL