Started in 1942 by four entrepreneurs: Champaklal choksey, Chimanlal choksey, Suryakant Dani and Arvind Vakil as ASIAN OIL

OIL & PAINTS COMPANY.

Within three years, their turnover reached 3.5 lacs. In 1967, Asian paints became the 10th largest paint company in the world.

Vision
Asian Paints aims to become one of the top 5 Decorative Coatings companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.

MISSION

TO BE THE LARGEST DECORATIVE PAINT CO. WORLDWIDE AND TO BE THE 5TH LARGEST PAINT MANUFACTURING CO. WORLDWIDE.

Indias largest paint company for nearly four decades. Operates in 21 countries with 29 paint mfg. facilities with capacity of 420 mn. Lts/annum. Asias third largest paint company and leader in 11 countries.

Order processing: Phthalic anhydride (PAN) manufacture by asian paint. As it is an main component producing paint. Ankleshwar in Gujarat, it has been supplying 'Phthalic Anhydride' to our paint manufacturing plants at Ankleshwar, Bhandup, Patancheru & Kasna Transportation Management: The company has outsourced its transport management to Dynamic Logistic Pvt. Ltd. Lalji Mulji Transport Co Inventory Management: APs average inventory level equals only 14 days sales, while the industry average is 51 days sales. This right away provides a 45% edge in inventory costs to AP compared to its competitors. Warehousing: The company does not own warehouses instead they have 90 depots scattered all over the India which are on lease basis. Packaging: The company has 140 packing material vendors.

Plants: 5 paint manufacturing plants in India It manufactures and markets more than 2,800 items of paints The current paint plants of the company in the country are located at Bhandup (Maharashtra) established in 1955 Ankleshwar (Gujarat) established in 1981, Patancheru (Andhra Pradesh) established in 1985, Kasna (Uttar Pradesh), Sriperumbudur (Tamil Nadu) with a combined annual production capacity of 3.90 lakh KL. The capacity of the Sriperumbudur Plant is 100,000 KL per annum spread across 25-30 acres of land. The Distribution Centres at Kasna Plant and Ankleshwar Plant have been commissioned.The Kasna Plant is spread across 25 acres of land

Acquisition: The acquisition gives Asian Paints a foothold in an emerging market and also opens the possibility of exporting to neighbouring countries. Asian Paints has already made its presence felt in the emerging markets after its acquisitions in Singapore (Berger International) and Egypt (SCIB Chemicals SAE). Subcontracting :The company has around 28 subcontractors that manufacture various product lines. Vendors: Asian Paints manages more than 800 vendors that supply around 15,000 materials that are used to manufacture around 17,000 SKUs in various categories. Research and Development:The company has 140 R & D teams around the world, 7 decorators, 115 scientists

Eight of the company's paints plants in India, 2 chemical plants, 18 processing centers, 350 raw material and intermediate goods suppliers, 140 packing material vendors, 6 regional distribution centers, 72 depots are integrated. The supply chain runs through a wide spectrum of functions right from materials planning to procurement to primary distribution. The Supply Chain Management is backed by IT efforts that help the company in demand forecasting, deriving optimal plant, depot and SKU combinations, streamlining vendor relationships, reducing procurement costs, and scheduling production processes for individual factories.
2 chemical plants & 18 processing centers 140 packaging & material vendors

350 raw material & intermediary good suppliers

6 Regional Distribution Centers & depots

i2 planning solutions provide Asian Paints improved demand forecasting for approximately 1,600 SKUs and allows the business to simultaneously plan for procurement, production, distribution and inventory across its entire supply chain including manufacturing locations, warehouses, distribution centers and depots Distribution Planning: The i2 solution generates a supply chain plan for Asian Paints that synchronizes procurement, production and distribution Material Planning: Given the high number of raw materials and vendors, optimized material planning is a key requirement for Asian Paints. Master Planning: The demand patterns experienced by Asian Paints are typically highly skewed towards the last week of a month. The i2 Supply Chain Planner solution allows planners to quickly re-plan, thus optimizing distribution costs and reducing inventory stock-outs simultaneously. Benefits 1) The hub-and-spoke model has enabled Asian Paints subsidiaries to interact with the parent organization easily and effectively, removing the need for generating multiple reports. 2)Reduces IT Administration 3)No More Double Reporting