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Tourism Entrepreneurship
Tourism Entrepreneurship
Agenda!
Tourism
Tourism Entrepreneurship
Concept
Entrepreneur Entrepreneurship Innovative creation
Person
Process of action
Object
Tourism Entrepreneurship
Tourism galore!
Largest industry in the world! Tourism has advanced as commitment to general development. It touches not only the economic fabric of the society but also has significant impact on social norms and moral values.
Tourism Entrepreneurship
Tourism scenario!
Regulatory framework
Influences on demand
Travel
Tourism intermediaries
Tourism impacts
Tourism Entrepreneurship
Tourism Entrepreneurship
Tourism today!
Tourism today is a regular, organized and reoriented promising industry having a flow of human contracts. The entire gamut of travel and trade activities seems to have combined adventure with the element of tourism thereby offering exciting opportunities for entrepreneurs.
Tourism Entrepreneurship
Opportunity!
To add value, all these components must be addressed A comprehensive development in terms of having all these service providers is a prerequisite to development of tourism. Conversely as tourism grows at a destination there will be demand for these services. This in turn is an opportunity for entrepreneurs.
Tourism Entrepreneurship
Ideas!
Tourism-related businesses
Travel and tour operators Hotels Motels Backpackers hostels Guest houses, B&B Travel/tour agencies. Sub agencies Guiding services Traditional cuisinerestaurants, cafes, food stalls/ outlets, etc.
Transport/ transfer services for tourists Horse/ camel/ elephant riding Tourist campsites/ picnic sites Houseboats Camping equipment hire Boat station Traditional bars Cultural centers Dance and theatre groups
Tourism Entrepreneurship
Ideas
Unconventional tourism-related businesses
Photographic safaris Walking trails Bird watching tours Ranch, farm, cattle post lodgings Film industry outfitters Traditional storytelling and games
Hot air ballooning Parachuting Desert 4X4 trails, and 4wheelers Desert/ bush survival courses Fishing camps (commercial) Traditional music (Hunting safaris)
Tourism Entrepreneurship
Ideas
Unconventional tourism-related businesses
Curio and craft factories Curio and craft outlets Visit to traditional healersmedicine Game parks/ reserves/ farms Gathering products and tracking wildlife Museums
Tourism Entrepreneurship
Ideas
Subsidiary or secondary activities
Filling stations/ convenience stopovers Supply of fire woods to camps/ lodge/hotels, etc. Waste collection from camps/ lodges, hotels, etc. Thatching services Supply of natural minerals
Bottling and supply of spring or natural water Supply of traditional food items Supply of decorative and ornamental plants Horticulture Landscaping Training and HRD Tourism and wildlife consultancy
Tourism Entrepreneurship
Tourism Entrepreneurship
What is entrepreneurship?
Tourism Entrepreneurship
A model of entrepreneurship
Tourism Entrepreneurship
Systematic planning
Problem solving
Tourism Entrepreneurship
Tourism Entrepreneurship
Critical and creative thinking; Goal setting; Decision making; Human relations and communication; Management skills; and Problem solving.
Tourism Entrepreneurship
Entrepreneurial competencies
Initiative Entrepreneurs take actions that go beyond job requirements or the demand of situation Looks for and takes action on opportunities Takes repeated actions to overcome obstacles that get in the way of reaching goals
Tourism Entrepreneurship
Entrepreneurial competencies
Self confidence Assertiveness Has strong belief in self and own abilities Confronts problems and issues with others directly
Persuasion
Use of influence strategies
Tourism Entrepreneurship
Entrepreneurial competencies
Concern for high quality work Acts to do things that meet or beat existing standards of excellence
Commitment to work Places the highest priority on contract getting the job completed
Efficiency orientation Finds ways to do things faster or with fewer resources or at a lower cost
Tourism Entrepreneurship
Vantage tourism!
Provides employment opportunities, both skilled and unskilled, because it is a labour intensive industry Generates foreign exchange Increases incomes Creates increased gross national product Can stimulate infrastructural development (roads, etc.)
Tourism Entrepreneurship
Vantage tourism!
Can be linked with local products and resources Helps to diversify the economy Increases governmental revenues Broadens educational and cultural horizons and improves feelings of selfworth
Tourism Entrepreneurship
Vantage tourism!
Improves the quality of life related to a higher level of income and improved standards of living Reinforces preservation of heritage and tradition Justifies and enables environmental protection and improvement
Tourism Entrepreneurship
Vantage tourism!
Visitor interest in local culture provides employment for artists, musicians, and other performing artists, enhancing the cultural heritage Provides tourist and recreational facilities that may be used by a local population
Tourism Entrepreneurship
Vantage tourism!
Breaks down language barriers, socio cultural barriers, class barriers, racial barriers, political barriers, and religious barriers Creates a favourable worldwide image for a destination Promotes a global communityinternational understanding and peace
Tourism Entrepreneurship
Tourism Entrepreneurship
Tourism Entrepreneurship