The History !

Coca-Cola recipe was made at the Eagle Drug and Chemical Company, by John Pemberton.

He started selling this drink on 8th May, 1886 in Atlanta for five cents a glass From humble beginnings 125 years ago, the company has evolved from one product -- Coca-Cola -- to more than 500 brands in 2011. They have grown from selling a modest 9 drinks a day in 1886 to 1.7 billion a day. And expanded from one city in one country to availability in more than 200 countries around the world.

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.
Most successful consumer product companies in world. Company consist of Frito-Lay, Pepsi-cola, company and Tropicana products. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands-Pepsi-Cola, Mountain Dew, and Diet Pepsi are among the top ten soft drinks in the U.S. market

THE RIVALRY

Pepsi and Coke has been rivals from 1970s

The First *cola war * was initiated in 1975, when Pepsi launched the Pepsi Challenge.

What was the Pepsi Challenge? The challenge originally took the form of a taste test.
Setup at malls, shopping centers and other public locations, a Pepsi representative sets up a table with two blank cups: one containing Pepsi and one with Coca-Cola. Shoppers were encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi.

 The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. A series of adverts were published showcasing these results

Before the adverts Coke enjoyed 80% market penetration, after the Pepsi challenge it dropped to 60%. Coke Executives went back to the drawing board.

Cokes Response
Coke responded by changing their formula, they made it sweeter and lighter
They introduced New Coke

 People hated it, they said that Coke has lost its identity Cokes point dropped even further Cokes loyalist rebelled against the brand

The Comeback!
Coke conducted another study. They found that when people drank a sip they preferred Pepsi. But when the same crowd drank the whole bottle, they preferred old Coke. Coke went back to their old formula and reintroduced it as Coke Classic

 Coke gained back its dominant market share and went back to being the king of the cola world.

Thank you.And Whos Thirsty?