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Growing Organic and Inorganic

The Road Ahead

Presentation Flow
What we do? Who are we? How we do it? New Avenues (Within) New Avenues (Related) Role of collaborators/Partners Challenges Use of Technology for giving that edge

What we Do..?

We are in the business of connecting Brands to Consumers

Who are we..?

An OOH Specialist A bunch talented and young professionals Change agents for Brands

How we do it..?
Retail

Outdoor

Events/Activations
The 180 degree connect

New media/Innovation/Technology i.e digital

What is Retail..?

It is all about visually engaging the brand with the customer by branding a space (i.e. any brand property) in a way that makes the brand stand out of clutter, providing the right message, thereby helping a brand build itself in the mind of the consumer.

Contd
Colors Visuals Engagement

Our Expertise
Signages VM/Branding Implementation/ Execution

Opportunities in Retail

Navigational Signages E.g.: Malls, Hospitals, Educational Institutes Environmental Design E.g. :Offices, Standalone retail stores,etc

POP/POS convergence with tecnology Eg: Digital signage,

Retail Paan Kiosks

Our clients

Outdoor
Strategy Implementation Monitoring

Present Expertise

Creative Boutique New Media Link technology

Future Avenue

Sectoral Opportunities

Banking/Financial Institutions
Signages, Merchandising, Events, Outdoor, Database Solutions

Artist Gigs, caf/pub tie-ups, Select Parties, Flash MOBS

Entertainment/Art

Consumer Durables

Sports
Corporate Sporting Properties (e.g. IPL, Motorsports, IRA.etc)

POS, Activations, Branding, Outdoor, Product Demos

FMCG

POS, Activations, Branding, Outdoor, Social Media, Flash Mobs

IT
Internal Branding, Employee Connect Programs.

Retail Innovation (International)


QB Telecom Wi-Fi Tuk Tuks

Outdoor Innovation

Brasil Tourism

Collaborators/Partners
A strong Vendor Base for Retail & Activations - Production & Implementation Media Owners for Outdoor - New Innovative media Database for each set of specialists - Housing Socities, Clubs, Pubs,etc Strategic Tie- ups - Digital, PR, Market Research, Etc

Retail Innovation (National)


Uninor Telecom Green Retail Signage

HDPE ( Tyvek Green Signage) UV Inks Bihar & JharKhand

Activations/Promotions
Samplers Activities Exhibitions Events

FlashMobs

Social Media(Digital)
Microsites Blogs Mobile Applications SEO SMO

Our Work

Challenges
New Setup Unorganised Industry(e.g. retail) Traditional Marketers Cost Implications Trusted Partners

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