Study on India Beverage market

By: Shaik Shabbir Sabir_iceskates@hotmail.com

India - Land of Business Opportunities Population: Over 1.2 billion GDP: Over US$ 691 billion GDP Growth: 8.8%

Alcohol Market in India

India is one of the fastest growing alcohol markets in the world India is the world's largest whisky drinking nation About 80% of whisky is sold at below Rs.200 per bottle and 1% above Rs.600. The UB Group (35%) has a market share of 35% + 13% = 48% after merger of Spirits Division of Shaw Wallace (13%)

Alcohol Market Share :

Branded spirits market in India is 119 million cases out of which
Whisky 55%,

Rum

27%,

Brandi 14%,

Whisky 55%, Rum 27%, Brandi 14%, Gin 3%, Vodka 1%.

Gin

3%,
3% 1%

Vodka 1%.

14%

27%

55%

Market Trend :

Indian Beverage Industry

India has a population of more than 1.2 Billions which is just behind China. Beverage Industry which is directly related to the population is expected to maintain a robust growth rate The majority of Indian consumers (75%) still consume non-alcoholic store-bought beverages Indian whiskies have seen an unprecedented growth (65-70%) in the past decade

Fruit Drink Market : Major Players & Brands

Company Brand Parle Agro Godrej Foods Hindustan HP Agri Mohan Meakins Modern Foods Pepsi Food NAFEED Nafed Products Frooti, Appy Mango, Apple, Lime, Guava, Pineapple Jumpin, Real Mango, Apple, Lime, Guava, Pineapple Grapy Red Grapes, Foods, Litchi etc. HPMC Apple Gold Coin Apple juice Rasika Mango, Guava Slice Mango Apple, Mango, Guava, pineapple, Orange Mango

Coca-Cola

Mazaa

Types of alcoholic beverages

Indian made foreign liquor (whisky, rum, brandy, gin and vodka ) Beers, Wines, Country liquor, Illicit and/or home brewed beverages and A small but growing foreign-made foreign liquor segment

Key Figures on Indian Beverage Industry(2011):

India ranked 3rd in largest beverage consumption after the USA and China Majority of Indian consumers:75% consume Nonalcoholic beverages and 25%Alcoholic Beverages Indian Beer Market Growth Rate: 7 - 8 % every years 4 large breweries have 84% of the Alcohol market The Indian soft drink market is worth Rs. 21,600 million a year with a growth of around 7%.

The Leading Beverage Companies and Their Competitive Brands

1. Coca-Cola Company 2. PepsiCo 3. UB Group 4. Dabur India Ltd 5. TATA Global Beverages Ltd [TATA Tea] 6. Nestl India 7. Caf Coffee Day 8. Red Bull India Pvt Ltd

Major Market under Indian Beverage Industry

1. Indian Non-Alcoholic Beverage Market 2. Indian Soft Drink Market 3. Indian Tea Market 4. Indian Alcoholic Beverage Market 5. Indian Beer Market 6. Indian Wine Market

Key Risks To The Beverage Industry

Scarcity of Water supply. The market growth for alcoholic drinks is particularly strong in emerging in Indian economy Driven by a range of socio-economic factors .These include favorable demographics such as the greater proportion of young people reaching the legal drinking age and increased per capita income and urbanization in India.

Future Projections Of Indian Beverage Industry

Beverage Industry is projected to have overall growth between 8% -8.5 % Indian non-alcoholic drinks market is expected to around 15%during 2009-2012. India Alcoholic Drinks Market to Grow Over 9% during 2009-2013 Fruit/vegetable juice market will grow at around 30 per cent in value terms during 20092012

Beer Market
Market Size 70 million cases market Growth rate :- 10-12 % per annum Major market zone:- South and West account for bulk (> 75 %) of this market Major beer consuming centers :- Maharashtra (Mumbai),Karnataka (Bangalore), Tamilnadu (Chennai)

Best beer brand in India:

BEER BRAND PEOPLE LIKE MOST 45 40 35 30 25 20 15 10 5 0 40 32 25 28 25 30

VALUE

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00

is he

00

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10

H aw ar

K in

ki ns

M ea

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ATTRIBUTE

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50

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Manufacturers of Indian whisky

UB Group (Mallya family) (India) Shaw Wallace & Co Ltd. Mohan Meakin Ltd. (India) (Mohan family) Amrut Distilleries John Distilleries Khemani Group Allied Blenders and Distillers Ltd. Shivalik Distilleries (Punjab) Radico Khaitan Ltd. (India) Jagatjit Industries Ltd. (India)

Manufacturers of Indian whisky

Millennium Alcobev Ltd. (India, merged with UB Group in 2005) BDA Distilleries (India) Shiva Distilleries Ltd. (India) Polychem (India) The Brihan Maharashtra Sugar Syndicate Ltd. (India) Empee Distilleries Ltd. (Purushothaman family) (India) N.V Group Som Distillery Khoday Premier Distilleries

Global Whisky Brand in India

SABMiller Plc (South Africa) Pernod Ricard Groupe (France) Foster's Group Ltd. (Australia) Bacardi & Co Ltd. (Bermuda) Diageo Plc (England

Brand performance: Growth 2011

Bagpiper Whisky 56% McDowells No.1 Whisky 18% McDowells No.1 Brandy 21% McDowells Celebration Rum 7% McDowells Signature Whisky 38% Old Cask Rum 1 Gilbeys Green Label Whisky 4% Blue Riband Gin Series 27% Antiquity Rare Whisky 53% Royal Challenge Whisky 6% Directors Special Black Whisky 54%

10
Bagpiper Whisky , 56 Antiquity Rare Whisky , 53 DirectorsSpecialBlack Whisky , 54 McDowellsSignature Whisky , 38

20

30

40

50

60

Bagpiper Whisky Directors Special Black Whisky Blue Riband Gin Series McDowells No.1 Whisky Royal Challenge Whisky Old Cask Rum
Blue Riband Gin Series , 27 McDowellsNo.1Brandy,21

Growth and Performance for year 2011

Old Cask Rum

McDowellsNo.1Whisky,18 McDowellsCelebrationRum ,7 Royal Challenge Whisky , 6 GilbeysGreenLabelWhisky ,4 ,1

Antiquity Rare Whisky McDowells Signature Whisky McDowells No.1 Brandy McDowells Celebration Rum Gilbeys Green Label Whisky

Global beer brand in India

Sab Miller Carlsberg Asian Pacific Breweries ( APB ) Singaporean Heineken

Beer Manufacturer in India

Asian Pacific Breweries ( APB ) Singaporean

Cannon 10000 Barons Tiger

Beer Manufacturer in India

UB Group

Kingfisher Strong Kingfisher Mild London Pilsner Zingaro

Beer Manufacturer in India

Sab Miller

Foster Royal Challenge Hayward 5000 Hayward 2000 Knock out Amberror

Beer Manufacturer in India

Mohan Meakin Meakins 10000 Golden Eagle Golden Eagle Deluxe Premium Black knight Super Strong Solan No.1 Extra Strong Solan No. 1 Super Strong Gym Khana Golden Eagle Herbal Beer Asia 72 Mild Beer Lion Beer

Beer market in India:

Beer Market In India

United Breweries Ltd : 50.30%

30 20 10

34.20%

4%

Sab Miller

United Breweries Ltd : 50.30% 0 Mohan Meakin 10.10%

Sab Miller 34.20% Other Market In India Beer 1.40%

APB

APB 4%

Other

1.40%

40

Mohan Meakin 10.10%

United Breweries Ltd : 50.30% Sab Miller 34.20% APB 4% Mohan Meakin 10.10% Other 1.40%

60 50

Wine Consumption in India:

Mumbai: 39% Delhi: 23% Bangalore : 9% Goa 9% Rest India 20%

Thank You