Cliquez pour modifier le style des sous-titres du masque

LOral Brandstorm

4/10/12

LOral Professionnel for men by LSM

LOral Professionnel Historic

201 1 1909

Foundation of LOral brand in Paris which was renamed to LOral Professionnel

By the worlds greatest hairstylists

4/10/12

4/10/12

EXPERT

INNOVATIO N

SOPHISTICATION

LOral Professionnel Main characteristics

INSPIRATION

TRENDSETTER

Market size of hair care in 2008

* In million of euros

Global Market: 28511,7 4/10/12 Evolution 03/08: 24%

Source : Mens grooming Market , Euromonitor

S
N1 worldwide Experience Innovation Brand Image

SWOT Analysis
W
Limited distribution Decentralized organisational structure T

Growing market Increase in interest in beauty products

Growing competition Social customs Spend less

4/10/12

money

Biotherm

Status of other brands (1)

Founded in 1952 and bought by LOral in 1970 N1 worldwide skin care men in 2010 Luxury brand of LOral Positioning in natural products Distribution in chemist and luxury perfumery Sell its products on internet Dont have product for hair

4/10/12

Clinique

Status of other brands (2)

Founded in 1967 Brand of Este Lauder Dermatological heritage Available in 130 countries Sell its product on internet Specialized in skin care product

4/10/12

Global consumers Top 3 beauty points

Hairstyle : 64% Way I smell: 57% Teeth: 53%

4/10/12

Source: USA Consumers attitudes Men & Virility US, Europe, Japan - 2006

Global consumers Group characteristics

< 30 : to be attractive, to feel more self-confident, to seduce 30 44 : Social motivations for appearance (ready to pay more) 45 59 : Stay young and healthy (cleanliness)
4/10/12

Belgian consumers Survey

How many men are going to the hairdresser?

4/10/12

Belgian consumers Survey

How often do men usually go to the hairdresser?

84% of men go to the hairdresser and on average every two months

4/10/12

Belgian consumers Survey

10

12

4/10/12 * Sample

of 156

Belgian consumers Survey

4/10/12

Ready to take off?

Destination of our imagination

4/10/12

Workmen lack of time to take care of them

Concep t

4/10/12

Concept Afterwork

The reason why Men dont want to wait. They want good atmosphere and pretty hairdressers

4/10/12

Concept Targeting

Men who work a lot and dont have time to go to the hairdresser

4/10/12

Concept Characteristics & Positioning

Our goal is to combine useful and pleasance Opening hours: until midnight Caf + hair salon in the same time Available for men & women

4/10/12

Product Name of the range Aviator

NAME: Flight 71 SMELL: eucalyptus

NAME: Flight 73 SMELL: citrus

Shampo Perfumed o Spray

4/10/12

After shave

Product Shampoo
Foaming shampoo Anti greasy hair Protect scalp against aggressions

250 ml / 8,5 fl. oz. 19,50

4/10/12

Products After shave

Moisturizing cream Anti-irritation All skin types Comfort during 12hours

100ml / 3,4 fl. oz. 27

4/10/12

Product Perfumed Spray

Spray against odor (cigarette smoke, food, transit, ) Pocket-size Dont make greasy hair Dont need to wash your hair everyday with it

100 ml / 3,4 fl. oz. 23,90

4/10/12

Product Hairdressers (B2B)

SHAMPOO 45 1l / 34 fl. Oz. Supply with a pump to facilitate the use SPRAY 43 250 ml / 8,5 fl. Oz. Hairdresser can spray it on the hair to encourage customers to buy it

4/10/12

Promotion
Cinema

4/10/12

4/10/12

Poster in hair salons

4/10/12

Magazine

4/10/12

Page on Facebook

4/10/12

Thank you for your attention !

4/10/12