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Unique Education Entertainment Concept

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About Kidzania

Kidzania is a unique family edutainment center, for children aged between toddlers to 16 years old.

Kidzania is a highly education oriented childrens indoor park founded in Mexico

in 1999.
Kidzania is present in Mexico, Japan, Jakarta, Seoul, Lisbon, Dubai, Kuala Lumpur

and Sao Paulo where as kidzania is coming up with its new centers at Jeddah, Singapore, Santiago, India, Shanghai, Bangkok, Kuwait, Cairo.
They help the children to lead independent lives and get to understand the world

of grown-ups better.
It is an education center where children can experience the world of adults in a

replica of a real city.


It has central square, a hospital , bank, supermarket and numerous other

buildings of a real city.

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About Kidzania
There are altogether 70 professions where children can go to work wearing the

uniform of the profession they choose.


Kidzania have the official currency (Kidzos) which helps the children to save the

money in their bank accounts or spending them at a specific outlets inside kidzania.
Its a kid-sized replica of a real city where children play adult roles in a highly

realistic environment.
The activities are designed to be fun and pedagogical, based on the edutainment

-education + entertainment concept. Bollywood star Shah Rukh Khan has acquired 26% strategic stake in the Indian Its contents are developed accordingchain of family entertainment centres franchise of KidZania, an international to school programmes and seek to teach the children citizenship values and rules, helping them to live in society in a The $3.5-billion Comcraft Group, holds the franchise for Kidzania in India. healthy way.

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Services offered during visit


Services offered at Kidzania:

i. ii. iii. iv. v. vi.

Food Souvenirs Photo Parents Lounge Birthday Party Rooms School Groups

vii. Private events viii. First aid rooms ix. x. xi.

Information Missing parents and children Restroom

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Marketing
Unique Marketing Channel:

Direct one to one channel Experiential Marketing Interactive Advertising Generates awareness TicketLoyalty for Dubai Centre Brand Prices
Infants(under 2 years) -FREE Toddlers(2 to 3 years) - Rs 1348 Children(4 to 16 years)- Rs 1845 Adult(17 years and above) -Rs 1277 (Must be accompanied by a child)

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Activities at Kidzania
kidzania Activities News paper Radio TV Professions/ Activities Journalist Broadcaster Sound engineer Cameraman Area content Portuguese Language Social Envt. Study Technological Education Personal and Social Formulation

Hospital Dentist Firemen Police Court

Surgeon/paediatrician Nurse Fireman Policeman Lawyer/Judge

Education for the health Personal and social formulation Technological education

Climbinjg Sports Stadium

Fitness Mountain climber Footballer/Basketballer

Physical-moter expression Personal and social Formation

Theatre Magic Painting Photography

Actor/Actress Magician Painter Photographer

Atristic Expression Personal and social Formation

Car Circuit

Motorist Mechanic

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Personal & Social Formation

Building Construction

Architect

Mathematics Technological

Advertising Partners

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