Consumer Search & Resource Discovery

CPT 423
4/11/2012 Copyright Thomas I. M. Ho tho@iupui.edu
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Introduction

How to improve accessibility to useful information

Rapid

turnover of information Information overload Need for interface features that enhance customers ability to interact with online environment
4/11/2012 Copyright Thomas I. M. Ho tho@iupui.edu
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Topics of Discussion

Search & Resource Discovery Paradigms

Information

Search & Retrieval Electronic Commerce Catalogs & Directories Information Filtering

Consumer-Data Interface: Emerging Tools

4/11/2012 Copyright Thomas I. M. Ho tho@iupui.edu

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Information search & retrieval

User request to automated discovery system, e.g. library catalog Unstructured or semistructured data Examples
WAIS

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(Wide Area Information Service) Search engines

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Phases of information search & retrieval

End-user retrieval
User

formulates query Server interprets query & returns list of documents meeting criteria User selects documents from list

Publisher indexing
Entering

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documents Creating indexes & pointers to facilitate search

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WAIS

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Search Engines

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Electronic Commerce Catalogs or Directories

White pages to locate people or institutions Yellow pages for consumers who have decided to buy a product or service

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Electronic White Pages

Institutional, e.g. IUPUI phone book Commercial, e.g. WhoWhere? X.500 (Lightweight Directory Access Protocol)

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Electronic Yellow Pages

Telephone company, e.g. Ameritech Internet Yellow Pages Third-party

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Third-party directories

Basic, e.g. BigBook Business directories, e.g. LEXISNEXIS Company library State business directories Manufacturers directory Metropolitan area business directory

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Interactive Product Catalogs

Maintained by seller rather than by third party Unlike yellow pages, aimed at prospective buyers who havent heard of company or product (based on idea that marketing relies on two-way information flow between marketer & customer)

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Interactive Product Catalogs

The Prevue Channel Third party, e.g. NetBuyer Buying features

Bundling
Customization

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Information filtering

Mail-filtering agents
AppleSearch Mail

client, e.g. Netscape Messenger

News-filtering agents
MSNBC Push

technology, e.g. PointCast

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Consumer-data interface: emerging tools

Document addressing
URL-based

addressing
rather than

Computer-centered

user-centered
Uniform

Resource Identifier Uniform Resource Names

Syntax

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References

December Internet Tools Summary

4/11/2012 Copyright Thomas I. M. Ho tho@iupui.edu

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