Beruflich Dokumente
Kultur Dokumente
Alicia Jelks Matt Brenan Cora Jones Chris Altobello Taylor Fernandez Laura Sweeney
Introduction
Fun Facts
Walt was the voice of Mickey Mouse for over 20 years
Threat of Entry
TV & MOVIES:
Low Average budget for producing films:
1994: $30 million 1999: $52 million
THEME PARKS:
Threat of Substitutes
TV & Movies:
Low Redbox, Netflix
Theme Parks:
Amusement Parks: Low Vacation destination: High
Buyer Power
Low
Consumers are willing to pay higher prices to enter Disney amusement parks than other parks
Supplier Power
High through vertical integration:
Media networks Studio entertainment Theme parks and resorts Direct retail distribution of consumer products Internet and direct marketing
Industry Rivalry
TV & Movies:
High Disneys largest competitors in TV:
NBC & CBS
Theme Parks:
Low
Cross-Promotion
Retail-as-entertainment Disney Store
Vertical Integration
From studio to distribution Sell through approach purchase by consumer & not video rental stores
Intra-Industry Competition
Turner Broadcasting Network (merged in 1996) Cartoon Network competes against the Disney Channel Looney Tunes exclusively on Cartoon Network, previously aired reruns on ABC
Theme Parks Owned Six Flags until 1998 had to sell it because of increasing risk of bankruptcy, Looney Tune characters
Fox Broadcasting Company Fox competes against ABC and is by some considered to be in the "Big Four
TV
BET, MTV, VH1 compete against ABC for a young adult demographic Nickelodeon competes against Disney Channel for viewers ages 7 to 17
Theme Parks
Other Competitors
CBS Corporation
One of the five major media conglomerates CBS one of the "Big Three" television networks
NBC Universal
NBC the other member of the "Big Three" in television Universal Studios a big rival of Disney World because it is only 15 miles apart One of the six major movie studios
Columbia Pictures
Six Flags
Todays "Big Six Walt Disney Pictures, Time Warner, Paramount, 20th Century Fox, Columbia Pictures, & Universal Pictures
Disney parks - Disney cruises dock at nearby ports to bring the guest to the theme parks Nickelodeon at Sea has partnered with Norwegian Cruise Line Six Flags filed for Chapter 11 bankruptcy protection in 2009 and exited in 2010, they are now coming out with new rides and attractions like the X-Flight Universal Studios - new ride is the Harry Potter the Forbidden Journey
2012, developing two new 3-D attractions
1934, Animated feature film, Snow White- highest grossing film of all time, record held until Gone With the Wind.
1940, Pinocchio and Fantasia released
1991, Beauty and the Beast aired- only animated film to be nominated for Academy Award for Best Picture
1994, Lion King shattered box offices, with grossing $312 M in US and $783 WW
1995, teamed with Pixar and created first computer animated feature film-Toy Story
1996, Acquisition of ABC, $19B and 2nd largest acquisition at the time
Disney's Strategy
Use their 5 major business segments to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional story telling.
Synergy
Corporate Culture
Future of Disney
Increasing growth
Revenue in 2000: $25 billion Revenue Today: $38 billion Snow Whites 50 anniversary, Mickeys 60 Birthday 2000, launch new Mickey Mouse clothing line Lion King in 3D
Disney: 21% of its revenue from abroad Coca-Cola: 63% McDonalds: 61% Big conglomerate ran by 1 person may lose creativity Disney Magic Value tangible assets & controlling costs more than intangible assets Management control & succession
Threat:
Strategic Issues:
A: more creativity, increase revenue D: may be costly (cannot control everyones decisions, can only give incentives to influence decisions)
A: avoid culture clash, more customers, increase international revenue D: more research costs
Make it fun Google A: retain valuable, happy employees D: not everyone will like change
Roger Rabit in Cali A: incentive to visit parks D: costs to update rides, replace rides that customers may be used to
Play movies from vaults A: incentive to visit parks, increase revenue D: wage costs