BUSINESS ENVIRONMENT

Presentation on new product idea

MBA 2nd SEM, GROUP-4

GROUP MEMBERS
avnish Abhijit ANURIT DHAWAN

ARUN YADAV DIVYA KUKARI JITENDRA ASHOK

Solar laptop
INTRODUCTION

Product specification Marketing mix Marketing strategy SWOT Analysis C-PEST Analysis.

PRODUCT SPECIFICATION
Powered from innovative solar technology Transform Solar Energy Into Electricity. Solar panels with efficient photovoltaic cells

can be installed on the top of the laptops Attached with a full length solar panel Dual power generation Solar laptops enables its user to save energy

convert light energy into electrical energy producing direct current (DC)

marketing MIX
Low-cost solar-powered laptops to launch in

the market. We can use direct marketing like online, Telemarketing etc. Interactive communication with the end user by agents. We can use internet advertisement, radio , TV adds, and newspapers for promotion of product.

Marketing strategy
Product is Targeted to Students And

Business Men.
price will be reasonable according all

features it has. Lower pricing strategy .

Direct marketing

SWOT ANALYSIS
SWOT Analysis of solar laptop.

Strengths of the product. Market opportunity of product. Weakness of the product. Threats of the product.

strengths
New technology in laptops. Solar energy is economically feasible . Its a multi utility product. Solar energy does not create and

pollution.

weaknesses
Solar energy will not available at

night, bad weather conditions and non sunny days. Solar panel consumes lot of space over the roof. We are selling the product that consumer are not well aware.

OPPERTUNITIES
The rising utility will give us a good

opportunity to set ourselves in the market.

New technology , lack of dominate

competition. New product and services.

THREATS
High Price of Installation will cause

Solar cells produce DC power which must

be converted to AC power by using a grid tie inverter when used in distribution grid. which incurs an energy Loss.

C-PEST ANALYSIS
POLITICAL ISSUES ECONOMICAL TECHNOLOGICAL Social

Political
Tax Policies Political Stability
Market Regulation

Economical
Inflation Rates Organizational Stakeholder Competitor Employees

Technological
Industry Focus on TECHNOLOGICAL

EFFORT
Information Exchange System New Invention & Development
Rate of Technology Transfer

Social
Income Distribution Customer Trust Upcoming Trends Concern For Benefit(customer own

benefit)

How product will be affected due to current budget..??

Cost of the product increases Labor cost will be high. Technology will be expensive.