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Brief history of Body Shop

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Onset of Green Marketing

In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment. The implications of the destruction of the forests , the appearance of holes in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment. Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing .
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Introduction to Green marketing

Green

marketing refers to the process of selling products or services based on their environmental benefits manufactures have recognized environmental concerns as a source of competitive advantage and have developed products with a green image, for ex- Body shop 4/15/12

Many

Advantages of green marketing

Saving the environment by using

renewable energy
Flaunting the use of natural

ingredients
Green marketing can result in

different types of customer reactions

Green marketing involves companies

positioning their porducts as environmentally friendly

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Introduction to Body shop

The body shop International plc

known as The Body shop is the second largest cosmetic franchisee in the world
It is a global manufacturer and

retailer of naturally inspired,ethically produced beauty and cosmetic products

It has over 2400 stores in 61

countries with a range of over 1200 4/15/12

Green Marketing Policies by Body Shop

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Product line under body shop

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Well being
Product categories made for the well being of the Individuals consists of:Deep sleep Divine calm Massage oils & balms Total energy
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Well being(products display)

Divine calm

Total energy

Deep sleep

Massage 4/15/12

Make up
Product categories that fall under this category are:Natures Minerals make up Bronzing & illuminating For fabulous glow For fabulous eyes Baked powder
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Make up (products display)

Natures mineral make up

Baked powder

All-in-one face base Bronzing & Brow 4/15/12 n liner

Bath & body

Product categories that fall under this category are:Body butter & scrubs Body cleansing Body focus Body moisturizing Hair removal
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Bath & body(products display)

Body butter& scrubs

Body focus Body cleansing

Body

4/15/12 Hair

Skin care
Product categories that fall under this category:Vitamin E Tea tree Seaweed Natrulift Exfoliators & masks Vitamin C
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Skin care(Contd)

Vitamin C

Natruli ft

Vitamin E

Seawee d

Exfoliators & Masks

Tea 4/15/12 tree

Home fragrance
Product categories that fall under this category:Burners & diffusers Candles Home fragrance oils

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Home fragrance(products display)

Candle s

Burners & Diffusers

Home

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Fragrance
White musk Aqua lilly Japanesse cherry blossom Moroccon rose

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Fragrance(products display)

White mask

Japanese cherry blossom

Moroccon

Aqua 4/15/12

Hair
Under this we have the following categories of products:Rainforest conditioner Hair styling Hair treatment Rainforest shampoo
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Hair(product display)

Hair styling

Hair treatmen t

Rainforest shampoo

Rainforest 4/15/12 conditioner

Presented by: Soumyadip Chatterjee Surya Banerjee Aditya Basak Subhajit Kar Subhomoy Khan Avishek Bose Manish Halder
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THANK YOU

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