MEDIA PLAN

MEDIA OBJECTIVE
To give a new life to Raj comics. Bring back the era of comics again in Indian Market.

TARGET GROUP
DEMOGRAPHICS
i. ii. iii. iv. Age: 8 to 15 Sex: M/F SEC: A,B,C Tier: 1,2,3,4

TARGET AUDIENCE
PHYCHOGRAPHICS
i. ii. iii. iv. Adventurous, Fans of super-heroes. Studious. Active,Music,Movies,Cartoon,internetlover. Kids who loves gaming.

DAY IN LIFE
1. For Holidays like weekends holidays, Festivals i. Morning
These kids just want to utilize their holidays with games, they want to play more & more games during their holidays. They start their morning with video games.

ii. Afternoon In afternoon also they spent their time in playing Games, Watching Television, Reading Books etc.

Day in Life
iii. Evening They spent their evening with their friends in playing some outdoor games.

iv. Night
They generally spent their 2-3 hrs. of Night time in watching cartoons mainly action packed cartoons & some comedy cartoons also Like Batman, Superman,Johny Bravo etc. as well as India super heroes like Hanuman, Bal Ganesha,Chota Bheem, Krishna, Krish etc.

iv. Night (Cont.) They also watch surfing internet.

during Prime Time & also

MEDIA STRATEGY
Animated advertisement in cartoon channels & Kids programs, shows like WWE. Launch new games which features Raj comics characters like Ra-one game & these games will be free of cost. Tie-up with local HINDI & ENGLISH newspaper, which prints the story of any one Raj comics character.

MEDIA MIX
We mainly focus on TV & Digital media. Little bit spends in News Paper, not in National newspaper because of budget in local news paper or in national newspapers local page. Also use OOH.

TELEVISION
Mainly focused channels are Cartoon Network, POGO, Nickelodeon. Animated Advertisements in kids channels. Action packed Advertisement in WWE. Mainly focused on Weekends & other holidays. During weekdays we will take only prime time slots.

Programs in Television
Cartoon Network
Tom & Jerry. Krishna. Johny Bravo.

Programs in Television (cont.)

POGO
Chota Bheem. Takishi Castle.

Nickelodeon

Programs in Television (cont.)

Some Movies Channel
Specially in kids movies like Bal Ganesh,Krish,Hanuman,Koi..Mil gaya etc. king of movies.

DIGITAL MEDIA
Game application in Facebook. Animated and non-animated action packed & comedy (features Baankelal) video trailer of comics which we upload in YouTube & doing viral marketing by sending link in users profile.

OOH
Billboards in front of schools. Launch a cartoon characters toys.

FOR RURAL AREA & SMALL VILLAGE AREAS

We can promote our comics by doing play like Ramleela which will be based on Raj comics one of the upcoming comics during MELA.

FUTURE PLANS
We will launch regional languages issues. Small budget movies & if they will succeed then we can make 3D movies. Some short movies for Cartoon channels. Launch a novel like Harry Potter.