Information Technology Training Centre- Charni Road Batch : 8:00 am to 12:00 pm Lab-2

Project On Financial Modeling Of The Coca Cola Company

Compiled By : Lalit Pahuja Ahuja WRO 0359405 0359406
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Vishal WRO

Overview
About Coca Cola Company Capital Structure :2010 Financial Data & Performance Revenue Performance :2010 Key Ratios Unit case volume Funds Outflow Coca Cola System Per-capita Consumption :2010 Competition between Giants Mission & Vision Conclusion & Bibliography
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The Coca Cola Company

Six Operating Groups : Eurasia & Africa Europe North America South America Pacific Bottling Investments. About 100,000 Employees World-wide

125 years completed

Capital Structure:2010

Shareholders Equity Short Term Debt & Current Portion of Long Term Debt Debt/Equity Ratio

$31.31 bn $9.38 bn 0.30

Performance By Revenue :2010 (in millions $)

Average 5 years Key Ratios

Return on Equity Return on Assets

30.9 % 15.1 % 25.1 % 68.4 %

Return on Invested Capital

Gross Profit Margin

Pre-Tax Profit Margin

29.9 %
23.5 % 23.5 % 0.30 0.51

Post-Tax Profit Margin

Net Profit Margin (Total Operations)

Debt/Equity Ratio Total Debt/Equity Ratio
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Unit Case Volume Growth

All Beverages
2010 v/s 2009 Growth Eurasia & Africa Europe Latin America North America Pacific Worldwide 12 % 0% 5% 2% 6% 5% 5years Compound Annual Growth 9% 3% 7% (1 %) 6% 4%

Sparkling Beverages
2010 v/s 2009 Growth 10 % 0% 4% 1% 2% 3%

Still Beverages
2010 v/s 2009 Growth 21 % 2% 9% 5% 13 % 10 %

2010 Worldwide Unit Case Volume Geographic Mix

Eurasia & Africa 16 % Europe 16 % Latin America 28 % North America 22 % Pacific 18 %

Funds

Outflow

Bottling Investment

Promotional Expenses

Consumer Research

Marketing Campaign

Training to Kirana Stores Owners

Social Campaign SAVE MY SCHOOL GREENATHON

Brand Ambassadors Print

TV Commercials

PARIVARTAN

advertisement

Social Media Marketing

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The Coca Cola System

Mfg Concentrates, Beverages & Syrups Sells them to Bottling Operations Focus on Marketing Activities Final Sale to Customer

Company

Bottlers

Producing Packaging Distributing Merchandising

Selling the products to end consumers Masters of Distribution Channel

Customers

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Comparison between two Giants :2009

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Mission & Vision

Mission
To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.
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Vision People Portfolio Partners Planet Profit Productivity