The Sports Lounge

Pooja, Anikate, Anuj, Venin

Outline
Business Idea Market Opportunity Operational Details Marketing Strategy Human Resources

Roll Out and Scalability

Financial Projections

Business Idea
Fast food caf with sports theme Cover popular sports like Cricket, Football, Tennis, Basketball, etc
Telecasting live and recorded matches of the leading sports on the globe

Changing themes depending on the sports events and teams. Social time for everyone and provide sports entertainment.

All customers will have exposure to many sports events

A pro-shop with sports t-shirts, mugs, sport equipments etc

Market Opportunity
UNIQUE Only one in Ahmedabad Advantage of being FIRST Today everyone is exposed to various sports and are enthusiastic about viewing and/or participating in sporting events Youngsters are in search of a place to enjoy their sports and so our sports lounge is the perfect place for them

Marketing Strategy
Advertise in colleges, newspapers, radio, sporting events Invite sports persons and celebrities Theme of sports in the restaurant Logo and give-away gifts to create brand awareness Coupons and multiple visit discounts using loyalty cards

Resources Required
Position 1st Year 2nd Year 3rd Year

Managers
Chefs Chefs helpers Waiters Support Staff Security Item Space Requirements Cash Borrowed Employees

1
3 6 6 2 2 1st Year 2500 ft2 Rs. 50 lacs 20

1
3 6 7 2 2 2nd Year 2500 ft2 Rs. 25 lacs 21

1
3 6 9 2 2 3rd Year 2500 ft2 Rs. 10 lacs 23

Roll Out and Scalability

Year 1 Year 2

Sports included football , cricket No events organized

Sports included football, cricket, hockey, tennis Events will be organized (indoor competitions)

Financial Plan
Detailed for the first 3 years, The Sports Lounge targets only Ahmedabad; Clear out all the loans by the end of the 2nd year;

With the increase of its popularity, The Sports Lounge will have more in flow of valuable customers which will increase the in flow of money; Banks, well known companies and restaurants will be contacted for investment;

Financial Projections
Item Space Requirements Cash Borrowed Employees 1st Year 2500 ft2 Rs. 50 lacs 20 2nd Year 2500 ft2 Rs. 25 lacs 21 3rd Year 2500 ft2 Rs. 10 lacs 23

Year
1st Year 2nd Year 3rd Year

Revenue
Rs. 1.6 Cr Rs. 2.6 Cr Rs. 3.4 Cr

Expense
Rs. 1.9 Cr Rs. 2.4 Cr Rs. 2.7 Cr

Profit
-Rs. 29 lacs Rs. 19 lacs Rs. 67 lacs

Cash Flow
-Rs. 29 lacs -Rs. 10 lacs Rs. 57 lacs

Assumptions
Cost of inviting celebrity will be covered by cover charges Waiters will be able to drive the delivery truck and catering events Power outages are rare and so no expense has been made on generators All licenses and permits have been accounted for in Misc. expense

Summary
Our business plan is on a sports lounge Youngsters are sports enthusiasts Youngsters need a place to relax and enjoy watching sporting events Our plan shows we will be profitable in year 2 and have a positive cash flow in year 3 We have a strong vision that can grow rapidly into more cities