Category Management and Marketing

Syndicated Data - IRI Panel Data IRI/Nielsen Analytical Team : +20 years experience per person!

Category Reviews Efficient Assortment Post Promotion Analysis Distribution Opportunities Decision Validation Plan O Gram Capabilities

Broker Partner Expertise Creative Marketing Research Consumer Panel New Products Lab Center for Category Innovation

4/18/12

This is what we do!

Category Management - IRI

Analyze Lift Reach Frequenc y Price Point

Giant Eagle Corp Giant Eagle Pitt

Giant Eagle Clev Giant Eagle All Other

Drive more Volume Increase Profit Convert more Shoppers Right Product at the Right Price at the Right Time!

Beyond basic sales, share and change vs year ago

4/18/12

Category Management Space Planning

Space Allocation
Manufacturer
Maries Litehouse Walden Farms Bolthouse Makoto 4.1% 44.9% 35.1% 9.5% 6.4%

Segment
Spoonables Pourables

57.3% 42.7%

Space to Sales Analysis

Brand and Segment

Better Brand/Segment Blocking Days of Supply Efficient Assortment Optimize Space Usage Graphing and Reporting

4/18/12
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