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What is COMBI?:
The person or community should have: a positive intention toward the new behaviour a minimum of barriers to achieve the behaviour sufficient ability to carry out the behaviour encounter messages that serve as reminders
Believe that the actions will have positive results and benefits
COMBI is different because it is a methodology for planning sustained actions in communication and social mobilization.
Also,:
COMBI focuses on measurable changes in behaviour,
NOT JUST
History of COMBI
1994: Dr. Everold Hosein offers the first 'Integrated marketing communication for behavioural impact in health and social development' course at New York University 2000: WHO promotes the COMBI methodology for planning communication and social mobilization actions
History of COMBI
2003: The Regional Dengue Program of the Pan American Health Organization (PAHO/WHO) promotes COMBI as an integral part of the Framework for a New Generation of Dengue Prevention and Control Programs in the Americas (EGI-Dengue, Strategy for Integrated Management for Dengue Programs)
Planning social mobilization and communication for dengue fever prevention and control: a step-by-step guide.
Hear
about the new behaviour
Inform
yourself about it
Convince
yourself that it is worthwhile
Hear
about the new behaviour
Inform
yourself about it
Convince
yourself that it is worthwhile
Decide
to do something about it
Act
on this decision
Reconfirm
that your action has had a positive result
Maintain
the behaviour
We hope to Mobilize various sectors of society to take action on a common issue Create a sense of shared responsibility
Thank You