LUCKY CEMENT LTD

We are grateful to Almighty Allah who gave us strength, knowledge and power to accomplish this comprehensiveassignment.We are deeply indebted to Sir Naveed Awan our mentor for this course, for his guidance and knowledge towards the accomplishment of this task.We are thankful to Mr. Shoaib Tahir & Mr. Shahid Patel, Sr.Deputy Manager Accounts, Lucky Cement . Ltd, who sharedhis valuable information with us, essential for the creation of this report.

INTRODUCTION

Lucky Cement Limited was founded in 1994r by Tabba. The company initially started with factories in the Pezu district of the North West Frontier Province (N.W.F.P). It now, also, owns a factory in Karachi.Lucky Cement Limited has been sponsored by one of the largest business groups in Pakistan, the Yunus Brothers Group (YB Group), based in Karachi and has grown remarkably over the last 50 years. The YB Group is engaged in diversified manufacturing activities including textiles, spinning, weaving, processing, finishing, stitching and power generation. The Group consists of a number of industrial establishments other than Lucky Cement Limited, including Lucky Textile Mills, Fazal Textile Mills Limited, Gadoon Textile Mills Limited, Lucky Energy (Private) Limited, Yunus Textile Mills and Lucky Textile Mills - established in 1983.

RESPECTIVE OUT PUT OVER THE YEAR

RESPECTIVE OUT PUT OVER THE YEAR

Increase and maintain market share in highly profitable areas. Increase brand awareness through cost effective media Increase brand loyalty by appreciating the performance of wholesalers and retailers. Target financially strong wholesalers to increase our share in selected markets Maintain minimum presence in low profitable areas for the rainy days

PERFORMANCE APPRASIAL

Sales Performance During April - June 2011 (April -June 2011) Avg Mkt /Mnth (Tons) 532,50 0 130,52 5 161,50 0 271,70 0 18,860 1,115,08 5

MONTHLY AVERAGE SALE Avg Sale/Month # of Retailers (tons) Avg Share 1,805 1,230 1,020 2,065 388 6,508 47,404 42,960 36,792 11,608 16,004 154,768 9% 33% 23% 4% 85% 14%

Lahore Multan Peshawa r Islamab ad D.I.Khan Total

CONTRIBUTION ON NATIONAL ECONMIES

Direct and Indirect Taxes Rs. 23.50 Billion Value of Fixed Assets Deployed Rs. 85.21 Billion Loans from Financial Institutions Rs. 79.53 Billion Shareholders Equity Rs. 80.00 Billion Employment (Direct & Indirect) 150,000 (Approx.)

INFRASTRUCTURE:

We seek to promote social and economic development through innovative, sustainable building solutions that improve people's quality of life. The intelligent use of concrete as a building material can reduce key environmental impacts that contribute to climate change and other significant environmental issues. Concrete's inherent propertiesextreme durability, rigidity, and high reflectivitymake it ideal for large scale infrastructure projects.

EXPORTS & INTERNATIONAL MARKETS

EXPORTS & INTERNATIONAL MARKETS

New avenues for export of cement are opening up for the indigenous industry as Sri Lanka has recently shown interest to import 30,000 tons cement from Pakistan every month. If the industry is able to avail the opportunity offered, it may secure a significant share of Sri Lanka market by supplying 360,000 tons of cement annually. In 2010, 130,000 tons cement was exported to India. In 2010, the exports to Afghanistan, UAE and Iraq touched 2.13 million tons. Pricing

VALUE ADDITION
The Rs one billion TDF plant is being installed at Lucky Cement's facility in Karachi. Although no date has been given, its commissioning is in final stages. The proposed activity of using scrap tires as supplemental fuel/energy source is less expensive than fossil fuels and offers the potential advantage of decreasing carbon emissions.

QUNTITY PRODUCTION:

2006 (June) 9.988 2007 (June) 11.410 2008 (June) 13.344 2009 (June) 17.112 2010 (June) 19.512 2011 (June) 20.934

HRM

in order to develop and retain its employees, HeidelbergCement has created a competence model that defines the demands we make of our staff members. Among other things, this model allows supervisors to carry out systematic Group-wide performance and potential assessments based on standardised rules. It also serves as a basis for strategic executive development and effective succession planning. We seek to achieve three goals here:

COMPETITION:
1. DG Khan Cement ltd. 2. Pioneer Cement Ltd. 3. Pakistan Cement. 4. Bestway CHK Cement Ltd. 5. Mapleleaf Cement ltd. 6. Attock Cement Ltd. 7. Fauji Cement ltd

EXTERNAL FACTOR EVALUATION

Opportunities of lucky cement 1. Upcoming national building projects. 2. Demand for cement in Gulf region 3. Less freight charges for export of cement 4. Expansion in cement industry due to house building loans by banks. 5. Advancements in technology

EXTERNAL FACTOR EVALUATION CONT:

Threats of lucky cement 1. Government Regulations on Slots 2. Price Competition 3. Alliance Opposition. 4. Labor Union Problems.

WELFARE CONTRIBUTION IN SOCIETY:

AZIZ TABBA FOUNDATION Tabba Heart Institute Aziz Tabba Kidney Center Donation to Women & Children HospitalGhazni Khel Lucky Welfare Dispensary,