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A Study Of Customer preferences Towards BAJAJs Bikes

Market Survey Report On

COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION, MORADABAD In Partial Fulfillment of the Requirement of the Degree of BBA SESSION: 2011-2012 TEERTHANKER MAHAVEER UNIVERSITY DELHI ROAD, MORADABAD

Submitted To : Mr. Avinash Raj Kumar

Submitted By :
Rupesh Chandra Roll No.-R0912011287

Introduction
In this competitive modern age, where different qualities and types of goods exist, branding is of special importance in the business world branding not only gives separate identify and easy recognition of the product but also creates a special brand preference. Consumer are aware and prefer particular Brand when it is available for purchase. For knowing consumer taste and preferences, consumer oriented survey place an important role in the entire market . This project report is based on the Customer preferences Towards BAJAJs Bikes in Moradabad area with the help of general people . The sample will collect by using convenience sampling techniques . The sample size of the respondents will be 50. Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler manufacturer. Bajaj also manufactures motor scooters, motorcycles and the auto rickshaw and exports too.

Objective
. To analyze the customers preference for BAJAJS bikes.

Assumptions
Assumption 1 Customers are satisfied with BAJAJS bikes .

Assumptions 2
Customers are not satisfied with bikes .

Questionnaire
1. Do you have bike? a. YES b. NO

2. Which bike do you have ? a. BAJAJ b. HERO HONDA c. YAMAHA d. Other

3. What is your Profession ? a. Professional b. Businessman c. Student d. Service Man

4. Income Group (monthly in rupees) a. 0 - 10,000 b. 10,000 20,000 c. 20,000 30,000 d. 30,000 above

5. What is source of information that made you opt for this motorcycle? a. TV ads b. News Paper ads c. Magazine d. Friends & Relative e. Dealer

6. For what purpose you have taken motorcycle? a. Business b. College c. Joy d. Office

7. How much are you satisfied with your present motorcycle? a. Very much satisfied b. Satisfied c. Average d. Dissatisfied e. Very much dissatisfied

8.

Which factor influences you to buy BAJAJs bike? a. Brand Image b. Price c. Status d. Product Design e. Comfort f. Resale Value g. Mileage

9. Are you aware of all the models of motorcycles made available to people by BAJAJ company ? a. Yes b. No

10. Which factor do you suggest the company should lay emphasis to enhance its sales ? a. Quality improvement b. Product Design c. Advertisement campaign d. After sale services

11. Do you find finance schemes offered by BAJAJ company ? a. YES b. NO

Data Analysis & Interpretation


1. Do you have bike? a. YES 92% b. NO 8%

INTERPRETATION: - Out of the sample size of 50 customers, 46 customers are having bike and 4 customers dont have bike.

2. Which bike do you have ? a. BAJAJ 34% b. HERO HONDA 42% c. YAMAHA 16% d. Other 8%

INTERPRETATION: - Out of the sample size of 50 customers, 17 customers are of BAJAJs bike , 21 are of HERO HONDAs and 8 customers of YAMAHAs bike & 4 customers are having others.

3. What is your Profession ? a. Professional 16% b. Businessman 26% c. Student 44% d. Service Man 14%

INTERPRETATION:- During this survey , mostly business-man and students are taken in to consideration .

4. Income Group (monthly in rupees). a. 0 - 10,000 19% b. 10,000 20,000 31% c. 20,000 30,000 32% d. 30,000 above 18%

INTERPRETATION: - The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000.

5. What is source of information that made you opt for this motorcycle? a. TV ads 31% b. News Paper ads 27% c. Magazine 14% d. Friends & Relative 25% e. Dealer 3%

INTERPRETATION: - It is observed that the awareness of BAJAJ bikes mostly comes from newspapers and televisions.

6. For what purpose you have taken motorcycle? a. Business 7% b. College 32% c. Outing 18% d. Office 43%

INTERPRETATION:- The customers are using their bikes mostly for official and college purpose.

7. How much are you satisfied with your present motorcycle? a. Very much satisfied 43% b. Satisfied 40% c. Average 16% d. Dissatisfied 1% e. Very much dissatisfied 0%

INTERPRETATION: - It is observed that the most of the customers are the satisfied with the quality of their BAJAJ bike.

8.

Which factor influences you to buy BAJAJs bike? a. Brand Image 11% b. Price 16% c. Status 10% d. Product Design 11% e. Comfort 13% f. Resale Value 14% g. Mileage 25%

INTERPRETATION:- In BAJAJ bikes the mileage of the bike and the price that influences the decision criteria of most of the customers.

9. Are you aware of all the models of motorcycles made available to people by BAJAJ company ? a. Yes 87% b. No 13%

INTERPRETATION:- Out of the sample size of 50 customers, most of the customers are aware about all the models of BAJAJs bikes.

10. Which factor do you suggest the company should lay emphasis to enhance its sales ? a. Quality improvement 30% b. Product Design 19% c. Advertisement campaign 30% d. After sale services 21%

INTERPRETATION:- It is found that most of the customers suggests to improve the quality of products and advertisement to enhance the sale.

11. Do you know about the finance schemes offered by BAJAJ company ? a. YES 84% b. NO 16%

INTERPRETATION:- Out of the sample size of 50 customers , 42 customers are aware about the financial schemes offered by the BAJAJ company and remaining 8 customers are not aware.

Limitations
1. Research work was carried out in one Distt. of U.P. (MORADABAD) only the finding may not be applicable to the other parts of the country because of social and cultural differences.

2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesnt reflect true picture.

Findings
During this research project I came in to contact with many customers who are having bikes. Out of the sample size of 50 customers, 17 customers are of BAJAJs bike , 21 are of HERO HONDAs and 8 customers of YAMAHAs bike & 4 customers are having others. During this survey , mostly business-man and students are taken in to consideration . The maximum numbers of customers that are using these bikes fall in the income group of 20,000- 30,000. It is observed that the awareness of BAJAJ bikes mostly comes from newspapers and televisions.

The customers are using their bikes mostly for official and

college purpose. It is observed that the most of the customers are the satisfied with the quality of their BAJAJ bike. In BAJAJ bikes the mileage of the bike and the price that influences the decision criteria of most of the customers.

Out of the sample size of 50 customers, most of the customers are aware about all the models of BAJAJs bikes. It is found that most of the customers suggests to improve the quality of products and advertisement to enhance the sale. Out of the sample size of 50 customers , 42 customers are aware about the financial schemes offered by the BAJAJ company and remaining 8 customers are not aware.

Conclusion
1. Bajaj are purchased more by daily users who needs more average of bikes than looks. 2. Service & Spare parts are available throughout India in local markets also. 3. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency.