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Gary Southwell
Video:
BTI WideCast deployments now see NetFlix routinely consuming more than 30%-50% of Bandwidth in peak periods
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The Need:
Operators need to get control of their operating costs Bandwidth demanded is more than doubling every year
Puts the Operators back in Control of their business model Build a better HSI-Service
Immediate video start w/o interrupt QoE Opens up new service models
Telcos & MSOs can take back control of their business models HSI services expenses continue to rise
Tiered HD OTTop for a flat Mo. fee Lower Data Caps w/o losing customers
Traffic Reduction
Service Revenue
The Need
Company Confidential. Distribution of this document * CDN = content distribution network is not permitted without written authorization.
Policy based Solution that looks at every packet for cacheable content Caches only desired popular content for local play-out Addresses all cacheable content Internet video, music, games Graphical Images Software updates All large objects Operationally Low Impact to operate Non Stop Forwarding architecture Automatically updates content Automatically responds to shifting user trends No need for active management of content No need to negotiate with content owners A dramatic alternative to the Labor intensive CDN With up to 10x the top and bottom line impact
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Benefits of Transparency
Better performance automatically No visibility to IP addresses of cache virtually eliminates opportunity to infiltrate the solution
IP agnostic invisible to routing layer can not be attacked Service grade 5-9s Policy based router. 20 millisecond failover equipment redundancy High Speed Internet Service always stays up
Completely transparent to the Subscriber and the Origin Origin sees every request- knows what content was delivered
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Improves Upon & Complements Traditional CDN Approach Todays CDN Scenario
Access Network oversubscription creates congestion Streamed bit rate drops to the minimum QoE is poor Congestion
Last mile
Intelligent Edge Scenario Simplified content delivery with an SLA Avoids congestion Stream bit rate runs at maximum Smooth play out
Each GB served from cache saves Netflix $s Possibility to Share with ISP
Popular Content
Local loop Play rate capacity knowledge Mix of traffic Subscribers are viewing
Internet
Metro/Core
MSAN/CMTS
Less Popular
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WideCast
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Cache Productivity the difference between aggregate bandwidth delivered (to subscribers) relative to bandwidth required to source new content ISP Transit Peering Costs a reduction in charged bandwidth to access the Internet
Bandwidth Delivered Bandwidth Incoming
Results
WideCast Transparent Cache End User Value 10x faster response time SLA
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End User test results 7-14 times improvement in end user throughput for Cached Media. Provides huge competitive advantage Promotes top tier broadband packages
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Questions?
Thank you for attending todays webinar and thank you Dan and your team at StreamingMedia for hosting todays session.
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For more information on Widecast and transparent caching, please visit www.btisystems.com and download our latest white paper on transparent caching Please email me directly at gsouthwell@btisystems.com
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