MPEG-21 Multimedia Framework

Slide: 1

MPEG - the beginnings

t

The rationale
r r

Digital technologies destroy industry boundaries Digital audio and video standards should be developed as generic technologies

The advantage of generic technologies

r r

They can be used by multiple industries They can be used to provide interoperability across industries

Communication standards are about interoperability!

Slide: 2

The achievements
t

MPEG-1
r

Approved Nov 1992 - Error free environments

MPEG-2
r

Approved Nov 1994 - Broadcast TV and package media

MPEG-4
r

Approved Oct 1998 and Dec 1999 - Object based AV coding

MPEG-7
r

To be approved Jul 2001 - Multimedia description

MPEG-21
r

First standard approved Mar 2002 Multimedia framework

Slide: 3

MPEG-1 - ISO/IEC 11172:1992

t

Coding of moving pictures and associated audio for digital storage media at up to about 1,5 Mbit/s
r r r r r

Part 1 - MPEG-1 Systems - Program Stream Part 2 - MPEG-1 Video for CD I Part 3 - MPEG-1 Audio Part 4 Conformance Part 5 Reference software

Slide: 4

The use of MPEG-1

t t

Video CD (>60 million players sold in China) The format of audio and video for PC (MPEG-1 software decoders in Windows) MPEG-1 Audio layer III (a.k.a. MP3) is widely used for Web music (more than 100 million software players) Digital Audio Broadcasting (DAB) utilises MPEG1 Audio layer II Several types of MPEG-1 video cameras on sale
Slide: 5

MPEG-2 - ISO/IEC 13818:1994

t

Generic coding of moving pictures and associated audio

r r r r r r r r

Part -1 Systems - joint with ITU Part -2 Video - joint with ITU Part -3 Audio Part -4 Conformance Part -5 Reference software Part -6 DSM CC Part -7 AAC - Advanced Audio Coding Part -9 RTI - Real Time Interface

Slide: 6

The use of MPEG-2

t

Over 50 million set top boxes for satellite/cable sold Digital television VHF/UHF broadcasting Over 30 million hardware DVD players sold Several tens of million software DVD players sold The MPEG-2 4:2:2 profile is largely used in the television production industry MPEG-2 has created the entirely new digital television industry worth ~30 billion USD

t t t

Slide: 7

MPEG-4 - ISO/IEC 14496:1998

t

Coding of audio-visual objects

r r r r r r r r r

Part 1 Systems Part 2 Visual Part 3 Audio Part 4 Conformance Part 5 Reference Software Part 6 DMIF - Delivery Multimedia Integration Framework Part 7 Optimized Software Part 8 4 on IP Part 9 Reference Hardware Description
Slide: 8

The use of MPEG-4

t

MPEG-4 Video
r r r r

adopted for visual communication in the mobile environment used in WMF Being requested by customers for all low bitrate applications Huge open source movement

MP4 file format

r

adopted for visual communication in the mobile environment

Slide: 9

MPEG-7 ISO/IEC 15938

t

Multimedia content description interface

r r r r r r r

Part 1 Systems Part 2 DDL - Description definition language Part 3 Visual Part 4 Audio Part 5 Multimedia description schemes Part 6 Reference software Part 7 Conformance testing

Slide: 10

Role of MPEG standards past and future

t

The past
r r

MPEG technologies have been used to create infrastructures on which business can flourish This happened in the simple transposition of the physical/analogue world to the digital world

The future
r r

MP3, DviX and peer-to-peer protocols etc. have shown the power of digital content in peoples hands These technologies have resulted in mass abuse of other peoples IPR because of the absence of an appropriate infrastructure
Slide: 11

MPEG-21 The vision

t

A future where every human on the Earth is potentially an element of a network involving
r r r r r r

billions of content providers billions of value adders billions of packagers billions of service providers billions of consumers billions of resellers

To make this future real we need an infrastructure enabling electronic commerce of digital content
Slide: 12

Is MPEG trying to tame the hackers?

t

MPEG technologies have been used to innovate substantially the way people produce, offer, access and consume digital content But MPEG has a also long history in working with the creative industries and rights holders communities on the identification, management and protection of intellectual property carried on systems designed to MPEG specifications.

Slide: 13

MPEG-21 - Method of work

t t t t

Define a framework supporting the vision statement Involve relevant bodies in this effort Identify the critical technologies of the framework Understand how the components of the framework are related and identify where gaps exist For each of the non-available technologies
r r

If they fall under the MPEG expertise then develop them Else engage other bodies to achieve their development

Perform the actual integration of the technologies

Slide: 14

The basic elements of the framework

t

What
r

A Digital Item is a structured digital object with a standard representation, identification and metadata within the MPEG-21 framework. A User is any entity that interacts in the MPEG-21 environment or makes use of a Digital Item.

Who
r

User A

Transaction/Use/Relations hip
Digital Item Authorization/Value Exchange

User B

Slide: 15

Example of Digital Item music compilation

t t t t t t t t

music photos video animation graphics lyrics scores MIDI files interview with the singers

t t

news related to the song statement by an opinion maker rating of an agency position in the hit list navigational information driven by user preferences bargains ...
Slide: 16

t t t

t t

What Users can do

Create content Provide content Archive content Rate content Enhance/deliver content Aggregate content Syndicate content

Retail sale of content Consume content Subscribe to content Regulate content Facilitate transactions that occur from any of the above Regulate transactions that occur from any of the above

Slide: 17

The MPEG-21 technologies - 1

1.

Digital Item Declaration a uniform and flexible abstraction and interoperable schema for declaring digital items Digital Item Identification and Description a framework for identification and description of any entity regardless of its nature, type or granularity Content management and usage interfaces and protocols to enable creation, manipulation, storage, delivery and (re)use of

1.

1.

Slide: 18

The MPEG-21 technologies - 2

4.

Intellectual Property Management and Protection The means to enable content to be persistently and reliably managed and protected across networks and devices Content representation Digital representation of content as different media so that content can be moved and consumed seamlessly Terminals and networks The means to provide interoperable and transparent access to content across networks

5.

6.

Slide: 19

The MPEG-21 technologies - 3

7.

Event reporting metrics and interfaces that enable Users to understand precisely the performance of all reportable events within the framework

Slide: 20

The Multimedia Framework

Digital Item Declaration Content Representation Identification and Description Metrics & Interfaces

User A

Transaction/Use/Relations hip Digital Item

Authorization/Value Exchange Content
Event Reporting Management and Usage
IPMP

Event Reporting Metrics & Interfaces

User B

Terminals & Networks

Slide: 21