DATA MINING tools used by WALMART & TESCO

SUBMITTED BY: Anudeep Simmi Savleen Swati 4/22/12

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WAL MART

Wal-Mart is an Americanmultinationalretailer corporation that runs chains of large discount department stores and warehouse stores. Walmart was founded in 1962, with the opening of the first Walmart discount store in Rogers, Ark. The company incorporated as Wal4/22/12 Mart Stores, Inc.on Oct. 31, 1969.

CONTD.

With fiscal year 2012 sale of $443 billion, Walmart employs 2.2 million associates worldwide.
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MISSION & VISION

"Wal-Marts mission is to help people save money so they can live better. Wal-Mart Stores Slogan Wal-Mart. Always low price. Always."

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WALMART DATA MINING TOOLS

NeoVista provides Walmart with the Software. Neo Vista delivers its data mining needs. The Neo Vista decision series was tailored to match the requirements of the database environment of WalMart. 4/22/12

Benefits Of NeoVista

It helps in what its customers want; the right item, at the right store, at the right time and at the right price. The NeoVista Decision Series is enabling Wal-Mart to look at individual items for individual stores to determine seasonal sales profiles. It helps them in better informed business decisions and helps us 4/22/12 further utilize our data Warehouse.

CONTD.

Collection & management of Point Of sale data. Inventory control with EDI & retail link.

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Other Softwares Used By Walmart

ERP MS Office MS Security Turbo Business finance & Tax software Norton antivirus and Norton Security Software McAfee Antivirus
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ERP

The software used by Wal-Mart is ERP that helps management and staff to combine all aspects of the business into one system. ERP brings all the company and management functions together such as accounting, human resources, and customer relationship management.
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INTRODUCTION

Tesco plcis a Britishmultinationalgrocery and general merchandise retailer It is headquartered inCheshnut, United Kingdom. It is the third-largest retailer in the world and the second-largest measured by profits (after Wal-Mart) The company was founded in 1919 bySir Jack Cohenas a group of market 4/22/12 stalls.

Tesco two major advantages

An unmatched ability to operate multiple retail formats ranging in size from convenience stores to hypermarkets The market knowledge to offer what many analysts say is the best and broadest range of house brands from any retailer
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DATA MINING TOOLS USED AT TESCO

Tesco uses information gleaned from Dunnhumby, a British data mining firm of which it has majority control. It manages every aspect of its business, from creating new shop formats to arranging store layouts to developing private-label products and targeted sales promotions.
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Why Tesco?

Tesco capitalises on its extensive customer knowledge to drive sales harder and move into new categories & this has been a significant point of advantage for them to become a competitor to Walmart.

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CONTD.

Tesco has become world-wide experts in company loyalty scheme as witnessed by the following quote from Martin Glen, the President of PepsiCo. Customer loyalty schemes are not a new idea, they have been around for more than 100 years, but what Tesco has done is to develop a contemporary version of the original 4/22/12

TESCOS-DunnHumby

Dunnhumbyis aUnited KingdombasedRetail mediagroup, best known for being key to the creation ofTesco Clubcard. Currently a subsidiary ofTesco, the company employs 1,200+ people in 30 countries. The company was formed by husband and wife team Edwina Dunn 4/22/12 Clive Humby. and

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Dunnhumby analyses the sales data from stores to enable it to construct complex marketing strategies and promotional campaigns. Dunnhumby uses Cronacle to increase sales profit & brand image for its clients. This essential information on actual buying behaviour has guided most of 4/22/12 key decisions taken by the the

Redwoods -CRONACLE

Manages IT for business sucessess

Cronacle can help you increase productivity and make smarter use of your existing resources by actively managing your critical business processes.

Operational Excellence Through Optimized IT Resources

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Active Process Automation

Advantages Of DunnHumby

Consumer trends Targeted communications Accurately measured promotions Defence against competitor activity Right product in right place Negotiation power Cross-selling Site locations Seasonal peaks
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Global growth

How they create measurable value?

Putting thecustomerat the centre of every decision. Storing information from sources that reflect behaviour of the customer. Turning this data intodata insightsthat tell them what action to take. Personalise the experienceby enabling their clients to deliver a more relevant offering to each customer. Work with clients tochange the organisation, embedding the principle of customer first into their everyday decisions and ways of 4/22/12 working.

Thank you
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