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RETAIL MANAGMENT RETAIL MANAGMENT

RETAIL MANAGMENT

RETAIL

MANAGMENT

RETAIL MANAGMENT RETAIL MANAGMENT
RETAIL MANAGMENT RETAIL MANAGMENT
RETAIL MANAGMENT RETAIL MANAGMENT
RETAIL MANAGMENT RETAIL MANAGMENT
RETAIL MANAGMENT RETAIL MANAGMENT

RETAILING

RETAILING

RETAILING RETAILING Final Final activities activities and and steps steps toto place needed aa product oror

Final

Final activities

activities and

and steps

steps

needed toto place

needed

place aa product

product

oror services services elsewhere elsewhere into into

the the hands hands of of the the

consumer consumer

Retail

Retail isis any

any business

business

activity that

activity

that directs

directs itsits

marketing efforts

marketing

efforts towards

towards

satisfying

satisfying the

the consumer

consumer

based

based upon

upon the

the

organization of

organization

of selling

selling

goods and

goods

and services

services asas aa

means of

means

of distribution

distribution

Retailing characteristics

Retailing

characteristics

• Direct Direct interaction interaction with with customers customers • Lower Lower average average amount amount
Direct
Direct interaction
interaction with
with
customers
customers
• Lower
Lower average
average amount
amount of
of
transaction
transaction
Point
Point of
of purchase
purchase display
display
and
and promotion
promotion
• Location
Location isis aa critical
critical factor
factor
inin retail
retail business
business
• Social
Social interaction
interaction

Functions of

Functions

of retailing

retailing

Breaking

Breaking Bulk

Bulk

Providing

Providing Assortment

Assortment

Holding

Holding inventory

inventory

Providing

Providing value

value added

added

services.

services.

Providing

Providing information

information

Functions of Functions of retailing retailing Breaking Breaking Bulk Bulk Providing Providing Assortment Assortment Holding Holding

Significance of

Significance

of retailing

retailing

Support

Support for

for community

community

Retail

Retail sales

sales -- TThehe global

global economy

economy isis

witnessing aa slowdown,

witnessing

slowdown, the

the Indian

Indian

economy isis set

economy

set toto grow

grow at

at 7.5%

7.5% p.a.

p.a. Total

Total

retail sales

retail

sales inin India

India isis estimated

estimated toto grow

grow at

at

aa CAGR

CAGR of

of 10%10% toto $680bn

$680bn byby the

the end

end of

of

2011 2011

Employment

Employment --About

About 11.5

11.5 lakh

lakh jobs

jobs inin the

the

organized retail

organized

retail sector

sector and

and 22 million

million jobs

jobs

inin the

the unorganized

unorganized retail

retail sector

sector

Global retailers

Global

retailers

Wal-mart

Wal-mart –– U.S

U.S

Home

Home Depot

Depot –– U.S

U.S

Kmart

Kmart –– U.S

U.S

Kroger

Kroger –– U.S

U.S

JCJC Penney

Penney –– U.S

U.S

Metro

Metro –– Germany

Germany

Tesco

Tesco –– U.K

U.K

Carrefour

Carrefour –– France

France

7-11

7-11

--

Japan

Japan

Structure of

Structure

of retailing

retailing and

and distribution

distribution

channels around

channels

around the

the world

world

U.S.

U.S. system

system

-- density

density of

of large

large retail

retail firms

firms with

with floor

floor space

space of

of

20,000

20,000 Sq.Ft

Sq.Ft

  • -- They

They operate

operate their

their own

own warehouses,

warehouses, eliminating

eliminating the

the

need for

need

for wholesalers.

wholesalers.

Japan

Japan system

system

-- small

small firms

firms and

and aa large

large independent

independent wholesale

wholesale

industry.

industry.

-- merchandise

merchandise pass

pass through

through 33 distributors

distributors between

between

manufacturer

manufacturer and

and retailer

retailer

more labour

labour force

force being

being employed

employed inin distribution

distribution

-- more

Europe

Europe system

system

  • -- falls

falls between

between USUS and

and Japan

Japan system

system

  • -- North

North Europe

Europe follows

follows U.S

U.S system

system

-- South

South Europe

Europe market

market isis highly

highly

fragmented

fragmented across

across all

all sectors.

sectors.

-- Central

Central Europe

Europe market

market isis characterized

characterized

byby many

many small

small and

and family

family owned

owned retailers.

retailers.

Why the

Why

the distribution

distribution differences

differences exist?

exist?

Social and

Social

and political

political objectives

objectives

-- InIn Japan,

Japan, lawlaw regulates

regulates the

the locations

locations and

and openings

openings

of

of stores

stores of

of over

over 5000

5000 Sq.ft

Sq.ft

-- reduce

reduce unemployment

unemployment byby protecting

protecting small

small retailers.

retailers.

-- InIn Europe,

Europe, strict

strict Zoning

Zoning laws

laws toto preserve

preserve green

green

spaces and

spaces

and town

town centers.

centers.

-- InIn France,

France, lawlaw regulates

regulates the

the locations

locations and

and openings

openings

of

of stores

stores of

of over

over 3000

3000 Sq.ft

Sq.ft

Geography

Geography

-- Density

Density of

of population

population inin USUS isis much

much lower

lower than

than inin

Europe oror Japan

Europe

Japan

-- Europe

Europe and

and Japan

Japan have

have less

less low-cost

low-cost real

real estate

estate

available for

available

for building

building large

large stores.

stores.

Market

Market Size

Size

-- USUS retail

retail market

market isis larger

larger than

than that

that of

of

Japan

Japan oror any

any single

single European

European country.

country.

-- InIn Europe,

Europe, Distribution

Distribution centers

centers and

and

retail chains

retail

chains are

are operate

operate within

within aa single

single

country

country

-- USUS firms

firms serve

serve broader

broader customer

customer base

base

than

than Europe

Europe market

market which

which are

are not

not able

able toto

achieve the

achieve

the economies

economies of

of scale.

scale.

Challenges facing

Challenges

facing global

global retailers

retailers

Emergence

Emergence of

of new

new markets

markets

Empowered

Empowered consumer-

consumer- demography

demography shifts

shifts

Technology

Technology enabled

enabled Efficiencies

Efficiencies

E-tailing

E-tailing

Price

Price competition

competition

Store VP
Store VP

Opportunities inin Retailing

Opportunities

Retailing

Divisional MM
Divisional
MM
Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager

Regional Manager

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager

Store Manager

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager

Co – Store Manager

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager

Asst Store Manager

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager
  • prog

Trg

Asst Merchandise manager

Asst Merchandise manager Buyer

Buyer

Asst Merchandise manager Buyer

Asst Buyer

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager

Merchandise Planner

Store VP in in Retailing Opportunities Divisional MM Regional Manager Store Manager Co – Store Manager
  • graduate

Retail

Retail Management

Management decision

decision process

process

  • 1. 1. Understanding

Understanding the

the market

market

a)Macro

a)Macro envt

envt –– PEST

PEST

b)Micro

b)Micro envt

envt

i)i) Competitors

Competitors ––

a)a) Intra

Intra type

type competition

competition –– between

between same

same type

type

of

of retailers

retailers

b)b) Inter

Inter type

type competition

competition –– between

between retailers

retailers

that sell

that

sell similar

similar merchandise

merchandise using

using different

different

formats.

formats. (( discount

discount and

and dept

dept store)

store)

Scrambled retailing

Scrambled

retailing –– merchandise

merchandise not

not

typically associated

typically

associated with

with store

store type

type

ii)ii) Customers

Customers –– change

change inin demography

demography and

and life

life

style

style

2. Retail

2.

Retail strategy

strategy (( Retail

Retail Mix)

Mix)

a)a) location

location decision

decision

b)b) Merchandise

Merchandise assortments

assortments

c)c) Buying

Buying Merchandise

Merchandise

d)d) Price

Price mix

mix

e)e) Communication

Communication Mix

Mix

f)f) Store

Store design

design and

and Display

Display

g)g) Customer

Customer service

service