SONY

HISTORY
JAPAN COMPANY Founded May 7 1946 Head quarters :Tokyo Japan Market share ; 53%

HIERARCHY
Chairman, CEO and President Haward Stringer Vice chairman Ryojji chibachi

PRODUCTS
Audio Home audio, portable audio, etc.
Video Video cameras, digital still cameras, and DVD-Video players/recorders, and Digitalbroadcasting receiving systems

Televisions LCD televisions, projection televisions, CRTbased televisions, etc.

PRODUCTS
Information and communications PC, printer system, broadcast and professional use audio/video/monitors and other professional-use equipment

Semiconductors LCD, CCD and other semiconductors Electronic components Optical pickups, batteries, audio/video/data recording

Products
Television & Projectors
Home video

Home audio
Home theatre system

Products
Computer & Peripherals Portable Audio Game Mobile phone

In car entertainment
Storage & Recording Media

Products
Battery & Charger Digital photography Digital SLR Video camera

Multi-Product Resources Allocation (Methods)

Percentage of sales Execute judgment All-you-can-afford Match competitors Last year based

REVENUE
7,730,000 million yen IN 2008 171,300 (as of March 31, 2009)

Recent NEWS
September 29, 2009
LEADING COMPANIES FORM MOBILE HIGHDEFINITION INTERFACE WORKING GROUP TO DRIVE INDUSTRY STANDARD FOR MOBILE WIRED
CONNECTIVITY

September 03, 2009 Sony Introduces "make.believe" Unified brand message signifies Sony's spirit of creativity and ability to turn ideas into reality

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Association
Sony Computer Entertainment Inc. Sony Computer Science Laboratories, Inc., Sony Finance International, Inc. Sony Financial Holdings, Inc. Sony Global Solutions Inc. Sony Human Capital Corporation. Sony Institute of Higher Education Shohoku College Sony Life Insurance Co

Sony Digital Network Applications Inc. Sony Disc & Digital Solutions Inc. Sony EMCS Corporation. Sony Energy Device Corporation. Sony Engineering Corporation Sony Enterprise Co., Ltd. Sony Facility Management Corporation

Sony Finance International, Inc. Sony Financial Holdings, Inc. Sony Global Solutions Inc. Sony Human Capital Corporation. Sony Institute of Higher Education Shohoku College Sony Life Insurance Co., Ltd. Sony LSI Design Inc. Sony Manufacturing Systems Corporation

 Sony Music Communications Inc. Sony Music Distribution (Japan) Inc. Sony Music Entertainment (Japan) Inc. Sony Music Manufacturing Inc. Sony Optiarc Inc.

Sony PCL Inc.

Sony Semiconductor

Television & Projector

HOME VIDEO

HOME AUDIO

HOME THEATRE

COMPUTER & PERIPHERALS

PORTABLE AUDIO

GAME

MOBILE PHONE

IN-CAR ENTERTAINMENT

STORAGE & RECORDING

BATTERY

DIGITAL PHOTOGRAPHY

DIGITAL SLR

Latest

VIDEO CAMERA

THANK YOU