Beruflich Dokumente
Kultur Dokumente
Katherine Heige (Abby Ricther) Gerrad Butler (Mike Chadway) Eric Winter (Colin Anderson) John Micheal Higgins (Larry Williams)
Abby was morning show Producer Mike was a TV broad caster Mike convince Abby to follow his advice in case of Collin The rating of the show was improved
Personality traits
Mike was charismatic Abby was arrogant and attitude
Try's to portrayed the needs of the girls who are single The goals for her are subjective and are based on her personal desires.
Personality
Abby is a bossy and moody Mike was very lively calm cool person Collin is a straight forward guy
Social Character
Abby(other directed personality) who seeks guidance from Mike to attract Collin towards her
Sensation Seeking
Abby when she climbs a tree to get rid of her cat
Self Image
Mike guides Abby to wear clothes to attract Colin
Attitude
Abby attitude toward mike was very negative initially Mike attitude was friendly
Utilitarian Function
Initially Abby opposes Mike but after he helps her she changes her attitude
Adding an attribute
(Abby) to look attractive changes her hair style and clothes styles
Sensation
Dancing of Abby after seeing Colin
First impression
Impression of Colin over Abby
Hallo effect
Instead of Colon Abby like Mike Mike firstly did not like her
Stereotyping
Mike words in show All men are same
Physical Appearances
First meeting of Abby and Colin
Motivation
Abby was committed to her channel
Positive Reinforcement
Hiring of Mike in the Abby show
Behavioral Learning
Example the chairman of the KSXP 2 channel observed the behavior of the people that they like Mike Chadways show
Initially show was unable to catch audience attention Mike Chadway was hired Celebrities were also used in his show as a spokes person and doing so really gain the attention of viewers.
Consumer Socialization Mike nephew who learned from his uncle Socialization agent Pervious place of Mike Cooking program and restaurants Materialism Mike left Abby show for double pay Emotional support Mike supported Abby (for Colin love) Decision making & consumption-related roles Both Mike and Abby take decisions to runs how Demographics Variables Martial Status Age of family members Employment status
Social Status
Mike belongs to the middle class Abby belongs to upper class Colin belongs to upper-upper class
Professional Empowerment
Financial focus Self-perception & expectation
Reflection of consumer behavior concepts in the movie Learning consumer behavior concepts by watching the movie is a very good way and everyone enjoys it