Beruflich Dokumente
Kultur Dokumente
Prepared for
Itisaluna
September 15, 2008
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
Wireless broadband services optimization for mobile and wireless operators Headquartered in Sunnyvale, California CEO Tomas Isaksson (formerly Europolitan, Vodafone, Ericsson) 65 employees Investors
Strategic Partnerships
Infrastructure Device/Chip/Application
EV-DO
P2P
GPRS/EDGE 1xRTT EVDO Rev 0/Rev A UMTS HSDPA WiMAX WiFi Mesh
5
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
Broadband speeds with mobile advantages Consistent experience in all locations, at all times Access to a wide range of media-rich services
Lower CAPEX and OPEX per sub Efficient utilization of RAN resources and spectrum More services and broader coverage at lower cost
Increased Reliability
Fewer session drops and connection time-outs
Compelling Economics
In an Ideal World
1 Mbps
600
The nearest cell is in your line of sight Youre the only person on the sector
300
200 100 0
100
80
60
Degraded Signal In-building Interference Fading High Packet Loss High Load
40
20
Good RF
10
Average RF
Poor RF
11
15
10
Completed
5
12
TCP causes wide variation in data rates, leading to variable service consistency With TCP, some transactions fail completely
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
13
- Vserver
- Management - VAS
Centralized Management VCentral
Venturi Server
Value Added Services Server
TCP Session
Venturi Client
VTP and Compression 14
Internet
Smart Compression
Venturi Transport Patented VTP Protocol Protocol (VTP) Optimization Overcomes TCP Overcomes Wireless limitations to offer: TCP Issues
Application Optimization
Leverages best of breed compression algorithms Significantly reduces traffic on the network Application layer Greatest impact on low speed networks (2G/2.5G)
performance High Latency High Packet Loss Enhanced coverage and availability TCP Slow Start Higher network efficiency Network Characteristic Bandwidth estimation Changes
Transport layer Greatest impact on high speed networks (3G/4G)
Improved
Application-specific optimization techniques Email, Web, Streaming video Application layer Benefits low speed and high speed networks equally Caching & Pre-fetching
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Compression Types
Lossless Compression
Compressor Name PPM (Prediction by Partial Matching) zlib (a.k.a DEFLATE) File Types Compressed
Javascript and Excel Upload: Any Download: Text
Supported Applications
E-mail, Browsing
AirZip GIFPNG
GIF GIF
Browsing Browsing
Lossy Compression
Compressor Name JPEG GIF Color Reduction Lossy HTML (Removes Comments) File Types Compressed JPEG GIF Supported Applications Browsing Browsing
HTML
Browsing
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Compression Value
Loss Less Compression
Loss less compression applies to all file types except certain non compressible file formats
Significantly reduces the file sizes being transported over the air Intelligently and selectively applies to different protocol types
Word/Excel/Powerpoint Text PDF/Binary
Protocol
FTP POP SMTP HTTP RTSP SSL
Compression
YES YES YES YES NO NO
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TCP is designed for Wired line networks Latency < 50ms Packet Loss < 1% TCP does not perform well under typical wireless network characteristics Latency 100ms to 4000ms High amounts of jitter Packet Loss 3% to 10% TCP has performance issues Treats every cases of packet loss as congestion Slow response to network characteristic changes Expensive restart after temporary loss of link
18
VTP Improves Network Efficiency Yields More Available Capacity Traffic Flow Diagram
TCP traffic
Traffic Volume
Time
Venturi-optimized traffic
Traffic Volume Extra Capacity
20
15
10
Faster download time = user experience of speed Lower variability = user experience of consistency
20
TVTP
350000
300000
V compression
250000
200000
Compression benefits
Data volume reduction Transmit time savings File size & type
150000
100000
50000
0 0 1 2 3
Time (Seconds)
21
Caching Value
Venturi Wireless Caching and Prefetch
VServer
Internet
Examines top-level HTML pages and prefetches all referenced images and frames Typical hit rate is 30%+ on active networks
HS21
CD
cache
22
Web
POP3
SMTP
FTP Download
FTP Upload
1x
3x
4x Peak improvement
5x
24
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
25
More Investment
Spectrum
Customer Support
26
Accommodate more users / data on existing infrastructure Expand usable data services footprint; reduce BTS data coverage requirement
Churn (Cost)
Customer Care
Better, more consistent performance translates into fewer customer care calls US$6 - $20 per customer care call it adds up!
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Reduced backhaul requirement due to fewer bytes being transmitted over the network
Internet
Load Balancer
BTS
Received
Sent
1x
3x
4x Peak improvement
5x
29
30
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
31
VTP
Wireless Network
VClient Laptop
or
V5000 Appliance
VClient SmartPhone
VClient Handset
Layer 2 Switch
(3rd party)
Clientless Terminals
wTCP
32
Basic Architecture
TCP stream
VTP stream
Internet
Router
PDSN or GGSN
Inbound IP Packets
Venturi Server
Outbound IP Packets
33
Centralized Deployment
VClient uses reverse DNS to identify server IP addresses and routes to the fastest responding server VClient insertion is transparent Capable of server bypass mode
34
In-Network Deployment
NOC
Mobilys Network
IPSEC Tunnel To NOC Point to Point E1 to NOC
ATM Router
NETWORKS
ServerIron 4G
1F BP OUT IN ACT ACT ACT ACT L I NK 1C 2F L I NK 2C 3F L I NK 3C 4F L I NK 4C PWR P S1 P S2
NETWORKS
ServerIron 4G
1F BP OUT IN ACT ACT ACT ACT L I NK 1C 2F L I NK 2C 3F L I NK 3C 4F L I NK 4C
Co n s o l e PWR P S1 P S2
Co n s o l e
S/N LABEL
S/N LABEL
Internet Router Internet Router VPN Backup Access Live Data Network Mgmt Network Internet
35
VCentral
Performance Management: View performance details in aggregate or at the individual server level
Reporting: Generate system-wide aggregate customized server health reports for historical and trending analysis. Subscriber Analysis: Module for segmentation by user profiles for targeted service offerings
36
VClient version
VClient Laptop Edition
Highly customizable, easy to manage Windows 2000/XP/Vista, Mac OS Auto-update capable Performance indicator (spinning V) Bundle with data card or download
Venturi VClient
Windows OS (Vista, 2k, XP) Mac OS X (10 v.2 and higher) Windows Mobile 5 and 6
38
Usability Features
Image controls
Online help
Informative tool-tips
39
Venturi client library for feature phones available Porting toolkit available Customized clients for Windows Mobile and Symbian devices available
41
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Case Studies Next Steps Q&A
46
Largest 3G mobile data card user base in U.S. (2+ million) Venturi customer since 1999 for CDPD, 1xRTT, and now EV-DO networks Selected Venturi because of:
Performance improvement Solution Reliability and Scalability Wireless Data Expertise
Rollout
150 Million EV-DO POP coverage Venturi VClient bundled with PC card installers and on web site 300% increase in EV-DO subscribers
47
Indias largest mobile operator (25 million total subs, 0.5 million data subs) Chose Venturi after extensive evaluation of three other optimization providers Selected Venturi for:
Performance improvement Connection reliability in poor RF Fast ROI pays for itself in network savings Adaptive Airlink Optimization technology
Rollout
48
Service Launch in 3Q06 under NetConnect / NetBooster brand Venturi VClient bundled with NetConnect data cards Targeting large corporate and enterprise customers
Largest commercial portable wireless broadband operators in the world (since 8/04) International authority in wireless broadband Selected Venturi because of:
Subscriber experience improvement Enhanced coverage footprint Fast ROI
Rollout
49
Optimized service soft launch in 4Q06 POP coverage of > 4M expected by year-end 2007 Venturi VClient bundled with all wireless data PC cards Realizing 40% reduction in data traffic with Venturi Solution
Over 1.5 million AirEDGE subscribers Venturi customer since 2002 Selected Venturi because of:
Performance improvements Enhanced service availability Ease of integration
Business Impact
Launched MEGA PLUS service in 2005 with Venturi as value-added service (additional $4.30/month) Launched worlds first Smartphone with optimization client (VClient) (additional $2.60/month) AirEDGE subscriber base increased 4X since 2001
50
Agenda
Introduction to Venturi Wireless Operator Challenges Venturi Solution ROI basics Network Architecture and Deployment Results of Recent Network Testing Case Studies Next Steps Q&A
51