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FORTIS(IND) & MEDICLINIC(SA)

TITANS

Two hands that fuse seamlessly with a human form- reassuring approach to healthcare. Patient-centric care is fundamental. Green is a color of healing,health and well-being. Red, expressive of the dynamic zeal.

The medical symbol encircled signifies covering all aspects. It also represents protection and support by the group Blue is the universal color for vast presence.

Logos

South Africans are known as the 'rainbow nation epitomizing cultural diversity. 11 languages are recognized in SA. English and Afrikaans are the business languages Ethnic Make-up: black 75.2%, white 13.6%, Colored 8.6%, Indian 2.6%. extended family and family values are very important.

South african culture

carry flowers and bouquets. 21st and 40th birthdays are very important. Good gift wrapping is essential. The most important point for Indians is that gifts will be opened when received, immediately. again for us- be on time.

Impress South Africans

INDIA

SOUTH AFRICA

Manager authoritarian Religious conventions are strong. Gift giving is important. Business language English Very common to use titles. Role of women important, at all levels.

Manager authoritative Racism still exists. Relationship basis of good business. Business language English. Uncommon to use titles. Role of women minimal.

THE work CULTURE OF INDIA & SOUTH AFRICA

Fortis hospital NAMASTE

Medi-Clinic hospital hallo

INTRODUCTION

Neha Mohabey

Fortis
Fortis healthcares first hospital started in august 2001 at Mohali. Fortis healthcare was established in 1996 by the promoters of Ranbaxy lab. Founder- late dr. Parvinder Singh.

Mediclinic

Medi-Clinic was founded in 1983 by Dr. Edwin Hertzog, of Rembrandt Group (now Remgro Group).

Hospital names and corporate family.

Fortis
Mohali, faridabad, raipur, bengaluru(6), new delhi(5), punjab(2),mumbai(4),j aipur, kota, chennai, noida, kolkatta(3). Acquired 8 wockhardt hospitals Acquired escorts hospitals and few others. floreal mauritius.

Medi-clinic
49 hospitals spread over these regions Eastern cape, erongo, free state, gauteng, khomas. Khwazulunetal, limpopo, mpumalanga, northwest, northern cape, western cape, otjozondjupa. Switzerland and UAE.

Locations of hospitals

Fortis

Medi-clinic
To enhance the quality of life of patients. Providing comprehensive, highquality hospital services. Group will be regarded as the most respected and trusted hospital services by patients, doctors and funders of healthcare.

To create a worldclass integrated healthcare delivery system in India. Entailing the finest medical skills. Compassionate patient care.

Concept and vision

Comfort and care

Heart and Vascular Surgery Cancer Treatments Neurology & Neurosurgery Cosmetic & Reconstructive Surgery Obstetrics & Gynecology Ophthalmology Clinical Nutrition & Dietetics Internal medicine Emergency Medicine Dentistry Endocrinology Pain Management

Orthopedics & Joint Replacement Minimal Access and Bariatric Surgery Pediatric IVF and Reproductive Medicine Gastroenterology Radiology and Imaging Dermatology Nephrology and Urology ENT Pulmonology Anesthesia Rheumatology

Specialities

Fortis specialities.

Statistics and Data

Lalit Patil

1983- Medi-Clinic established. 1984- Cape town and johannesburg. 1986- Panorama Medi-Clinic(first hospital built by Medi-Clinic itself) 1999-2001- Geneva Medi-Clinic ,acquisition of Auckland health limited(12 hosp.)

2002 to2005acquisition of Cura Med group of hospital, victoria hospital,Donald Gordon medical centre, Legae medical care. 2006-2010- other major acquisitions . Centres at Dubai, Muscat, Geneva

Important events- Medi-Clinic

Important events of Fortis

Fortis

Mediclinic

HOSPITAL STATISTICS

MARKETING AND PR

Preetam Patni

Both these hospital chains are seen to use the following:

Informative and interactive official website. o Health camps and CSR o Beneficiary membership options. o Patient testimonials

Marketing and PR

Advertising

Campaign By Fortis

Medi-Clinic joined the fly the flag campaign for the FIFA world cup.

Campaign by Medi-Clinic

Public relation department is responsible for

community

relations. hospital publications. media relations. special events. support for fundraising.

Role of PR specialist in hospitals

Latest Advertisement

MEDICAL TOURISM, RESEARCH, CSR, ALLIANCES AND FUTURE PLANS.

Natasha Verma

INDIA is well known for medical tourism all over the world.

Airport transfer Service Scheduling of all medical appointments Coordination of the admissions process Cost estimates for anticipated treatment Processing of medical second opinions Booking of Hotel/Service Apartments Flight Arrangements & Extensions / Visa Assistance Provide Language Interpreters Special dietary needs / religious arrangements Local Sightseeing Foreign Exchange Remote Consultations via Telemedicine Providing news & information of patient's relatives back home

Top 10 Processes

Total Knee Replacement (TKR) Coronary Artery Bypass Graft (CABG) Kidney Transplant Arthroscopic Surgery Fertility Treatment (IVF) Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment

These procedures help save about 60%of cost to a UK patient.

PATIENT TESTIMONIALS AND MOUTH TO MOUTH PUBLICITY PLAY AN IMPORTANT ROLE

Medical Tourism - Fortis

Fortis Clinical Research Ltd (FCRL) was created in 2005 as a professional clinical research organization at Faridabad, India.

A national health insurance (NHI) for purpose of research has been proposed by the govt. of sa with Medi-Clinic as its associate having commitment to research for reform

Research

Fortis charitable Trust (FCT), Fortis Healthcare charitable Foundation (FCF) . CSR Areas 1. Community Welfare 2. Education 3. Employee Welfare 4. Girl Child 5. Healthcare 6. Sahayak Spreading hope beyond cancer 7. Sahayak the courage to face life on dialysis

Gift of sight for the indigent

A joint multi-million rand project between Kimberley Medi-Clinic and Kimberley Hospital Complex, Department of Health, Northern Cape will restore vision to 280 patients.

CSI department is well known in SA.

Corporate Social Responsibilities

Indias second largest and fastest growing chain of hospitals today announced a tieup for medical education with Chitkara University CIEL and Fortis Healthcare, who have recently announced a strategic tie up to pick up majority stake in Mauritius largest private hospital Clinical tie up with123+ best companies in India Company has tie up with 17 international insurance company.

Welcare World Health Systems (WWHS), owned by the Dubai based Varkey Group, Medi-Clinic Corporation (South Africa) and GE Healthcare, is a leading healthcare provider in the UAE. Medi-Clinic Corporation manages 51 hospitals in South Africa and 3 in Namibia. It also owns Hirslanden AG, the leading private hospital group in Switzerland, with 13 hospitals.

Alliance with other Companys

Fortis Medi-Clinic

Internaional Partners

Super-specialty hospital in Shalimar Bagh, West Delhi, with specialization in cardiac care, orthopaedics, neurosciences, renal sciences, mother and child care and gastroenterology (first phase - 250 beds). Fortis International Institute of Medical and Biosciences (FIIMBS Medicity) with two multi-speciality hospitals having 750 beds along with a medical college for 500 students. FIIMBS Medicity Gurgaon will have a focus on trauma, oncology, mother and child care, cardiac care, orthopaedics, organ transplants and neuro-sciences (first phase -350 beds)

Medi-Clinic plans to invest some R600 million in its Southern African operations in each of the next two years, expanding its capacity by approximately 400 hospital beds between 2010 and 2012. In South Africa the number of beds is expected to increase from 7 035 to 7 077 during the next financial year. Hirslandens (Swiz operation) total inpatient bed capacity will have increased by 9%. Medi-Clinic is moving towards its goal of building a global hospital group with cost-effective quality care

Future Plans

NATASHA VERMA
NEHA MOHABEY PRITAM PATNI

LALIT PATIL

FROM TITANS