CUSTOMER PERCEPTION IN INDIAN RETAIL INDUSTRY

Click to edit Master subtitle style A COMPARATIVE STUDY

AND UNORGANISED RETAIL INDUSTRY

OF ORGANISED

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Perception
Process of attaining awareness or understanding of the

environment by organizing and interpreting sensory information.

The same stimulus (A stimulus is any unit of input to any of

the senses) may be perceived differently by different set of customers based on their unique personal and situational context.

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CUSTOMER PERCEPTION
Process of selecting, organizing, and interpreting

information

Inputs to produce meaning Demographic variables also affect the customer view

Other variables like

the type of product sold the store format the marketing system adopted

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Literature Review

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OBJECTIVE OF THE STUDY

To study the factors influencing the customer

perception.
To study the customer perception from the

organised retail industry.

To study the customer perception from unorganised

retail industry.
To compare the customer perceptions of these two

sectors.

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Hypothesis
Null Hypothesis:

All factors affect customer perception significantly.

Alternative hypothesis:

There is no difference in the customer perception of organized and unorganized retail industry.

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RESEARCH METHODOLOGY

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FACTORS
Data was collected on 10 factors about the retail stores
1.

Prices

2. Quality 3. Services 4. Distance from house 5. Variety availability 6. Cleanliness 7. Safety 8. Behaviour of staff and management
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 Sample size: A decent number of respondents have

turned out beneficial for our study.

Convenience sampling method was employed.

Sources of data: Both primary and secondary. Tools for collection of data: Major tool for primary

data is questionnaire. and correlation

Tools for analysis: Factor analysis, One sample T-test

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Limitation and scope

Specific geographical region (Raipur).

Further research- analysing service quality perception

of customers about all areas of retail industry i.e. organised and unorganised.

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DATA FACTS AND FINDINGS

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Customer Perception of Unorganised Retail Sector

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Customer Perception of Organised Retail Sector

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Comparative study
Perceive
organised retail sector as the better option organised retail stores are very far rural areas only unorganised retailing is successful people who are striving for basic necessities are

satisfied

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Suggestion

Reach to the customer-Home

delivery. Online shopping.

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Thank you

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