Presented by SWATI SHRIVASTAVA (ITM/10/10)

I got the opportunity to do internship through college placement cell.

Market Survey on consumption of steel in Engineering Application Understand the whole process of production and the requirement of steel in the each phases of production

Introduction Expertise Location Board of Directors Customers Process Function of marketing department Objective Scope Research Design Research Tool Data Analysis Finding Recommendation Learning

Kalyani Carpenter Special Steel Ltd is a Kalyani group company ,a backward integration program by the groups flagship company Bharat Forge Ltd. Joint venture was formed with Carpenter Technology Corps of U.S.A in 1999 The company is serving worldwide customer 318 professional and a workforce of 470 professional KCSSL has contracted demand of 25.8 MVA and has production capacity of 200,000 metric tonne per year of liquid metal

Carbon & Alloy steel for forging and engineering application Bearing steel: Wire rod, Bars in,SAE52100,100Cr6 Electro Slag Remealted Steel for Nuclear and Defence application Tool and Die Steel-H11, H13, A2, SXI 99, S7, O1 Valve Steel

Stainless steel

Sales and Service office Chennai Bangalore Hyderabad Pune Delhi Manufacturing center Pune Ranjangaon

KCSSL nation wide network

Mr. B. N. Kalyani, Chairman Mr. C. G. Patankar Mr. M. U. Takale Dr. Sunil Widge (Carpenter Technology Corporation) Mr. Jaime Vasquez (Carpenter Technology Corporation)

Chief Executive Officer Sr. Vice President - Operations & Projects Sr. Vice President Operation Sr. Vice President - Marketing & Sales Chief Technology Officer Vice President - Human Resources Vice President - Steel Melting Shop Vice President Materials Vice President - Finance & Accounts Vice President Maintenance Vice President - Costing , Systems & MIS

Mr. V. Balasubramanian Mr. Shivkumar Tatti Mr. Kishor Mahadik Mr.Nitin bhat Dr. G. Balachandran Mr. V.B. Joshi Mr. Mandhar Dhere Mr. Sanjay Moghe Mr. P. G. Sathye Mr. S. Shelke Mr. R. Murali

Management Representative

Mr A. Y. Jadhav

List of key customers: Bharat forge Tata motors Rane engineering valves Cummins EATON corporation Kirloskar oil engines ltd. Sundaram fastner ltd. SKF ltd. Sandvik Asia Sriram piston and rings Seimens Toyota motors

Mr. Nitin bhat (Sr. vice president,marketing and sales) Mr. Sanjay Naik (Asst. vice president marketing and sales )

Created the questionnaire Assessed the demand of steel in engineering application Understood the process of steel manufacturing Took appointment from purchase department and to analyze the steel consumption in their organization

1. Requirement of the steel in the organization 2. What are the products 3. How long continuing with the steel 4. What is the substitute looking for 5. Who are your vendors 6. What are the route process 7. What are the total turnover 8. What are the products in which the steel is used for 9. Trends and the demand

1. Focus on customer 2. Monitor the competition 3. Own the brand 4. Find and direct outside vendors 5. Create new ideas 6. Communicate internally 7. Understand the ROI 8. Manage budget 9. Set the strategy ,plan the attack and execute

Quantitative Analysis method is used for the survey Questionnaire is used to identify the

Consumption of steel in various application Various shapes of steel used Customer Segment Various Sizes of steel Length of the steel

1. 2. 3. 4.

The maximum consumption of the kalyani steel in West Forging application-45% Engineering application-25% Project-20% Oil and Gas-10% Steel used by the consumer is highest in the forging application

45% 45% 40% 35% 30% 25% 25% 20% 20% 15% APPLICATION

10%
10% 5% 0%

1.

2.

3.

Sizes Maximum used by the customer in Bars Bars 20-200mm -60% by kalyani customer and others Bars >200mm -35% which is not under the product range of Kalyani Others(plates)

70% 60% 60%

50%

40% 30% 30% sizes

20% 10% 10%

0% 20-200mm>200mm Others

According to market Survey the company should Increase there product range Price should be competitive Delivery should be on time Batch production should be carried out

My internship at KCSSL allowed me to gain an insight into the corporate world. The experience has helped me in clearing up many concepts related to marketing department and its effect on the working of a company. Process of steel manufacturing

Taking appointment keep an open mind, be patient, confident and develop problem solving skills.