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Introduction
Incorporated as Mahindra-British Telecom. One of the Indias top software exporters. Singapore is the center of action in Asia, foothold in China, Hong Kong, Macau Telecommunications service providers Telecommunications Equipment Manufacturers

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Telecommunication Industry
Telecom Industry could be categories into two segments:-

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TSP
Historically

level Either state owned or govt controlled private entities Privatization and liberalization Changes in fixed line services Transformation to mobile services Growth Focus on innovative value added services Need to invest in Next generation networks to carry voice and data.
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monopoly control at national

TEM
Provide equipments to TSPs Development in TC services fuelled the TEM market Played a major role in migration of TSPs to Next Generation Networks. Main areas are OSS, BSS OSS cover actual operations of network-signalling, switching, transmission BSS cover non network related functions-billing and CRM Fixed line revenues of Cost reduced, TSPs increased IT sourcing, strategic alliances to reduce R&D 4/29/12 costs

Contd..
Incorporated on 24th October 1986. It is a Joint Venture between Mahindra & Mahindra and British Telecom. Eight largest software exporter in India. It served premium telecom companies worldwide. Used a model that integrate delivery function and domain knowledge.

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Services Provided by the company could be categorized into three segments

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Infrastructure
The

firm had a decentralized delivery model comprising 12 independent delivery units supported by competency and solution units Firm added value to client business IDUS operated from 9 delivery center located across India apart from these ,there was a delivery center in Milton Keynes,Uk and some delivery was also carried out in client offices MASTER methodology supported delivery model for the solution for the clients which enable them to continuous improvement 4/29/12 relationship with client .

Sales And Marketing

Sales

team identifies opportunities and potential . The sales and marketing strategy based upon geographic segments and client engagement organization Marketing strategy forming relationship with packaged software vendors and equipment

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Competitive strengths
Exclusive

focus on the growing telecommunications industry. Domain knowledge. Established client relationships. Strategic position in the TEM segment through acquisition of Axes Technologies. Relationships with key software vendors. Efficient delivery model. Experienced management team. Recognised parentage.

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Business Strategy
Grow

and enhance business from existing clients. Diversify client base and expand into new geographies. Augment capabilities through acquisitions and joint ventures. Strengthen brand name in the Indian and global IT services market.

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 Increase

productivity and efficiency. Continue to attract, train and retain high quality employees.

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Thank you
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