Beruflich Dokumente
Kultur Dokumente
The Team: Brad Anguramahasuk Tina Brothers John Sims Jennifer Walker
Interior
Organic, Northwest Made Community Events Brand Identity Home Kits Website
Strengths
Weaknesses
Opportunities
Sample Bottles Twitter, LinkedIn, Youtube Mobile Peabody Jones and dog Whiskey Cause Marketing
Threats
Brand Loyalty Kentucky Roots Woodinville Wineries Competition
5 Ts Talkers
Bartenders
Wine Tourists
Students
5 Ts Topics
Woodinville Whiskey is so unusual its clear and organic! Kentucky, meet Washingtons best Woodinville Whiskey.
Theres a Woodinville Whiskey mixology contest lets enter and win a whole case!
Bring your dog out to the Summer Concert Series for a BBQ and play date with Peabody Jones and his loyal dog Whiskey. Have you seen the specialty Woodinville Whiskey pink label bottle, proceeds benefit the American Cancer Society.
5 Ts Tools
1. Coupons Woodinville bus tour Groupon. Attend a bottling session, receive 25% off in-store merchandise.
2. Product & Literature Handouts Miniature sample bottles. Etched glasses with every 1 gallon purchase. Postcard re: product purchase outside WA and OR.
3. Electronic Messages Youtube page, cooking and mixology videos. Tweet for a Track.
5 Ts Taking Part
Promptly follow-up on all posts. Thank new group followers. Feedback with simple Qs Whats your favorite Woodinville Whiskey mixed drink? Regularly search + and posts and respond.
5 Ts Tracking
Facebook Insights.
Long term: Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Website
Website Indexed Linking Twitter Facebook mozRank Traffic Rank Grade Pages Domain Followers Fans
94 6.10 122,833
1,230 3,097
547
17,062
Stranahans, Colorado
Heaven Hill, Kentucky Woodinville Whiskey, Washington
71
76 90
4.60
5.00 4.40
1,968,096
1,651,262 1,128,019
894
235 17
241
390 109
1,365
-
Volunteers
Distribution channels
Bartenders
Assessment
Very active on facebook. Make excellent use of page to pub distillery happenings and events. WVW has dialogue with its facebook fans.
Recommendations
Ask users to post more stories, photos, etc. about their experiences with WVW.
Youtube
Assessment
Videos originally posted by customers only. Woodinville Whiskey just started posting in late July.
Recommendations
Post short, inexpensive, homemade videos regularly.
Post creative videos (worth talking about) focusing on WVW characters. Post more videos demonstrating uses for their products.
Youtube
Twitter
Puget Sound Entertainment Tip of the Week. Woodinville Cookbook monthly video. Photo and video mixology contest. Peabody Jones Whiskey Code #452 Never put ice in a great dram as it kills the taste and aroma Promote date night or speed dating at the distillery. Link social networks via TweetDeck or PeopleBrowsr.
Mobile
Before
After
Email
Assessment:
Mailing list via Facebook / On Site. Newsletters. Offers & promos. Product News. Recommendations: Early stages, awareness is key. Utilize existing fan base, Talkers. Games/contests. Sign up with email address for tour. Forward to 5 close friends. Always include logo, Facebook, Website. Be Remarkable - Purple Cow.
Ethics
Alcohol industry is scrutinized for sending unethical messages. Drinking alcohol = fun and trendy with few consequences.
Conclusion
Balance the Brand Identity Align the Online Social Media Experience with the Actual Environment
Whiskey
Peabody Jones